SHEIN's Retro Pop-Up Delights Fashion Enthusiasts in Montreal
15 July 2024 - 1:30PM
SHEIN, the leading global fashion e-retailer, concluded a
successful four-day retro-inspired pop-up event in the heart of
downtown Montreal this past weekend. The pop-up gathered crowds and
captivated over 10,000 fashion enthusiasts across the city with an
unforgettable shopping experience.
From July 11-14, the pop-up transported guests back in time with
its vibrant retro atmosphere, showcasing SHEIN's lifestyle and
apparel collections. Visitors had an unforgettable shopping
journey, with access to SHEIN's latest fashion for women, men and
kids. In addition to apparel, from SHEGLAM makeup and home decor to
pet accessories, the pop-up highlighted SHEIN's expansive lifestyle
range.
Beyond browsing the latest fashion, attendees engaged with a
variety of interactive experiences. The pop-up featured a nail bar
offering complimentary nail designs and a retro-chic photo booth to
capture stylish moments. Guests also had the opportunity to
redesign their pre-loved garments at the on-site customization
studio, where they could give new life to their wardrobes with an
array of heat-pressed patches.
In line with SHEIN's dedication to sustainability, the pop-up
event included a clothing donation drive, encouraging visitors to
contribute their gently used clothes. A significant number of
guests enthusiastically participated in this initiative, generously
donating a variety of clothing items to support the Old Brewery
Mission. This collaboration aimed to extend the lifecycle of these
garments and uplift the local community, further amplifying the
impact of the event.
As SHEIN expands its presence across Canada through pop-up
shops, it reinforces the efficiency of its on-demand business
model. With a small-batch production approach, SHEIN has been able
to minimize operational costs and textile waste significantly. This
allows the brand to pass those savings on to consumers with
accessible price points and respond rapidly to evolving customer
preferences and trends.
After captivating Montreal shoppers with its nostalgic blend of
fashion and fun, SHEIN looks forward to continuing to bring its
immersive retail experiences to life. The brand will return to
Montreal and Toronto this summer, delighting iLESONIQ and VELD
music festival attendees with a themed pop-up activation and
exclusive on-site makeovers.
About Old Brewery MissionThe Old Brewery
Mission works with people experiencing or at risk of homelessness
in Montreal, providing concrete support for their sustainable
reaffiliation and housing stability. We are an important player in
Montreal’s social ecosystem, contributing daily to improving urban
health in the city through prevention programs, emergency services
with psychosocial support and rehousing initiatives.
About SHEINSHEIN is a global online fashion and
lifestyle retailer, offering SHEIN branded apparel and products
from a global network of vendors, all at affordable prices.
Headquartered in Singapore, SHEIN remains committed to making the
beauty of fashion accessible to all, promoting its
industry-leading, on-demand production methodology for a smarter,
future-ready industry. To learn more about SHEIN Canada, visit
ca.shein.com.
Pop-Up Microsite | LINK
Instagram | @shein_ca
#SHEINxmtl
- SHEIN's Retro Pop-Up Delights Fashion Enthusiasts in
Montreal
- SHEIN's Retro Pop-Up Delights Fashion Enthusiasts in
Montreal
Christie Li
SHEIN
christie@conversationagency.ca