Rockstar Energy Drink® is
unveiling custom hand-painted sneakers this bank holiday weekend.
Valued at over £1,000 per pair, the trainers are uniquely
inspired by Creamfields headline artists, Chase & Status, and
crafted by one of the world's most influential sneaker artists,
Scottie Wilkinson.
LONDON, Aug. 20, 2024 /PRNewswire/ -- Rockstar
Energy Drink®, the headline partner of Creamfields festival,
is set to transform festival fashion and enhance festival goers'
experience at one of the world's premier electronic music events.
This bank holiday weekend, the energy drink brand is celebrating
its partnership with the iconic festival by unveiling intricately
hand-painted sneakers that reflect the energy of the chart-topping,
BRIT Award winning electronic music duo, Chase &
Status.
With only three pairs in existence, these limited-edition
sneakers make a bold statement, featuring the artist's signature on
the heel for a personalised touch - making them the perfect
collectible for fans. One pair will be gifted to Chase &
Status, while the other two will be hidden at Creamfields and given
away for free - with a twist. The exact locations will be shared
via a what.three.words link on the artist's and Rockstar Energy
Drink's Instagram handles. This exciting hunt offers two lucky fans
the chance to own these exclusive kicks, which come equipped with a
microchip in the tongue for authenticity verification and a
scannable digital token version of the shoe.
The limited-edition shoe is inspired by the dynamic electronic
music scene and the artists who have shaped it. World-renowned
sneaker artist Scottie Wilkinson
brings this collection to life, with each pair featuring the
headliners' intricately hand-painted signature, and bold designs
that embody both the vibrant essence of the energy drink brand and
the spirit of Creamfields.
Scottie Wilkinson,
Sneaker Artist, added: "Working on these sneakers has been
an exciting creative journey. Thanks to Rockstar Energy
Drink, I had the opportunity to blend my artistic style with
the electrifying energy of Chase & Status. This collaboration
has allowed me to explore new brush strokes, colours, and patterns
that truly capture their unique sound and vibe. I can't wait for
fans to get their hands on them and share this unique experience
with the duo!"
Offering something for everyone, fashion and music fans can
customise their own sneakers at the Rockstar Energy Drink trainer
tent during the festival. Created in partnership with CANVVS, the
world's first and biggest custom sneaker platform, each trainer
base features Rockstar's iconic colour waves, and additional custom
designs will be available for free all weekend. After a day
of dancing, 500 lucky festival-goers can personalise their trainers
with custom laces, lace locks, and even work with on-site artists
to add handwritten touches. Plus, they'll get their trainers
cleaned for free - so muddy festival fields won't be a problem for
these Creamfields fans!
Vandita Pandey, Marketing Vice
President of Hydration and Energy at PepsiCo,
commented: "We want to enhance the festival experience
by creating unique moments that allow fans to focus their energy on
what they love most - enjoying the music. This customised
collection and the Rockstar Energy Drink Trainer Tent do just that,
offering fans the opportunity to carry the energy of the festival
with them, deepening their connection to the music and the overall
experience long after festival season ends."
This year, Rockstar Energy Drink partnered with Live Nation
Festivals in the UK, as the official headline sponsor at six major
UK events including Creamfields, TRNSMT, Park Life, Leeds Festival and Reading Festival.
With a shared dedication to championing music
culture, Rockstar Energy will work with Live Nation to elevate
festival culture for music enthusiasts across the UK.
Together, they fuel fans to 'Press Play' on the things they love
the most.
For more information on the free customisable Rockstar Energy
Drink and CANVVS trainers available sneakers at Creamfields, and
the latest news on how to win one of the bespoke sneakers, follow
@RockstarEnergyUKI on Instagram, or
visit www.rockstarenergy.co.uk/.
For further information, please
contact:
pepsicomediarelations@pepsico.com
NOTES TO EDITOR
About Rockstar Energy
Rockstar, founded in 2001,
produces beverages that aim to fuel those who need and love to
do-it-all. With over 20 Rockstar Energy products available at
convenience and grocery outlets in more than 30 countries globally,
Rockstar gives you a bold refreshing boost, full of benefits and
loaded with flavours. PepsiCo purchased the energy beverage leader
in March 2020. In addition to
Rockstar, PepsiCo owns the Sting and Adrenaline Rush brands, as
well as GameFuel and AMP.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $86 billion in net revenue in
2022, driven by a complimentary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages
and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+
is our strategic end-to-end transformation that puts sustainability
and human capital at the centre of how we will create value and
growth by operating within planetary boundaries and inspiring
positive change for the planet and people. For more information,
visit www.pepsico.com, and follow on Twitter, Instagram,
Facebook, and LinkedIn @PepsiCo.
About CANVVS
CANVVS (pronounced Canvas) is the world's first and biggest
custom sneaker platform – built by and designed for the best global
artists, over a hundred of which are founding creators. The brand
works with some of the best-known brands and individuals from the
world of music, sport, entertainment, fashion, tech and lifestyle.
Whilst initially an online platform, CANVVS will open its first
store in the heart of London on
Oxford Street in October this year. Ultimately the brand's goal is
to continue to build their global community with the help of the
very best creators, blue-chip brand collaborations, sneaker sales
and the unique CANVVS CARD – a digital loyalty subscription service
linked to members' smart devices. More information is available at
CANVVS.com and follow their latest work @canvvs on Instagram, X and
TikTok.
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