SARASOTA, Fla., July 17,
2024 /PRNewswire/ -- RevContent, an industry-leading
native advertising platform, today announced that it has been
selected as a preferred native advertising partner for the Local
Media Consortium (LMC), an organization focused on providing
strategic partnerships for more than 5,000 local media outlets
across the U.S., Canada and
Puerto Rico to deliver economic
value.
The partnership will support local publishers by providing
consistent revenue through RevContent's suite of web, mobile app
and email newsletter monetization products.
RevContent has existing partnerships with top media companies,
including Hearst, MediaNews Group,
Tribune Publishing, Allen Media Broadcasting, Adams Publishing
Group, The Los Angeles Times, Boston
Globe, Toronto Star, The Globe and Mail, Boone Newspapers, The
Dallas Morning News, Forum Communications, Lee Enterprises, Morgan
Murphy Media and Patch. RevContent's new alliance with the LMC will
serve as a springboard for both entities to further their presence
in the local media space by driving new revenue and increasing user
engagement.
RevContent's approach to the native space is unique. Their first
party advertiser marketplace minimizes exposure to the volatile
programmatic ecosystem, resulting in a superior implementation that
drives lightning fast technology and a significantly improved user
experience vs. alternatives in the market. Many publishers
experience a complete revenue lift across their entire programmatic
stack when implementing RevContent compared to other native
advertising platforms.
"The LMC is focused on enabling our member media companies
opportunities with flexible and consistent revenue partners," said
Local Media Consortium CEO Fran
Wills. "We chose RevContent because of their focus and
commitment to strong local media partnerships and track record of
driving meaningful revenue for news publishers. Their platform is a
great fit for our membership."
Richard Marques, RevContent's
CEO, said, "RevContent has always been a proud supporter of the
local news ecosystem and is thrilled to deepen its partnerships
with LMC members. Our advertisers love the high quality publisher
websites and engaged user base that LMC members bring and that
translates to strong revenue performance and sustainable
partnerships."
About RevContent
RevContent is a leading content marketing and native advertising
platform that leverages lightweight, customizable technology to
empower the web's leading publishers and marketers to reach and
exceed their monetization, engagement, and growth goals. RevContent
uses advanced algorithms to deliver personalized content
recommendations to users based on their interests and behaviors,
leveraging native ads that blend seamlessly with the surrounding
content, providing a non-intrusive advertising experience for
users.
RevContent has been featured in industry-leading publications,
such as TechCrunch, Forbes, Digiday, and AdExchanger.
More information can be found at www.revcontent.com
About the Local Media Consortium:
The Local Media Consortium delivers more than $50M in annual economic value through digital
partnerships and strategic initiatives on behalf of more than 100
local media companies in top markets across the United States, Canada, and Puerto
Rico, and includes more than 5,000 newspapers, radio, TV and
online-only news outlets. By harnessing the combined volume and
scale of its members, the LMC reduces costs and increases revenue
with technology and service providers like Google, Meta, Monster,
and others. The aggregated LMC audience footprint spans 200 million
unique monthly visitors, and its member companies serve more than
nine billion pageviews to consumers. More information is available
at http://www.localmediaconsortium.com/
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SOURCE Revcontent, LLC