Relizon today announced that Ontario-based specialty retailer, Farm Boy Inc., has chosen Relizon to develop and implement a gift card marketing program to help spur customer acquisition and drive revenues. Farm Boy specializes in quality produce, meat, bakery and deli products and currently has seven locations throughout Eastern Ontario. Having developed highly successful gift card programs for some of Canada's largest retailers, including the Hudson's Bay Company, Relizon is now moving to help mid size retailers like Farm Boy benefit from strategically-designed gift card programs. Relizon's gift card program has already delivered impressive business results for Farm Boy. For example, during the 2004 holiday season Farm Boy reported a 28% increase in gift card sales over the paper certificate previous year's holiday returns. "We chose Relizon for their proven expertise in developing successful gift card marketing programs that generate measurable business results," said Donny Milito, president of Farm Boy. "Farm Boy is committed to providing the freshest products at the best possible prices, and giving our customers extra attention to service and quality. Working with Relizon to develop gift cards that make shopping at Farm Boy easier and more convenient is perfectly aligned with our mission." "The popular perception is that gift cards are only for large companies, and this is simply not the case," said Doug Bowker, vice president of marketing for Relizon Canada. "Retailers of every size want to form stronger bonds with customers by being more responsive to their unique needs. Gift cards enable retailers to give customers more choice and freedom in how they shop, in a form that can be trusted." Prior to working with Relizon, Farm Boy had been running an in-house gift certificate program based on the traditional paper format. Since the gift certificates were kept in a vault at each Farm Boy location, when a customer asked a cashier for a gift certificate the cashier would have to ask a manager to go upstairs and get one. This caused congestion in the check-out line that hurt the customer experience. "We are excited to work with Farm Boy and help it nurture closer and more loyal relationships with its customers," explained Shannon Hall, Consultant, Relizon. "Relizon's process improvement solutions in marketing, document management and billing are designed to meet our clients' business objectives in driving revenue, reducing costs and managing cash flow. The gift card program for Farm Boy will support the company's brand management and enhance customer acquisition and retention." About Farm Boy Farm Boy is a Canadian based food retailer recognized for its produce, meat, bakery deli, and dairy product offerings. Since incorporating in 1981, the Company has always provided a unique and different shopping experience than big box retailers or traditional grocers. Additionally, Farm Boy produces its own line of Private Label Products consisting of value priced products with strict adherence to high quality guidelines. The Company utilizes high end sophisticated transportation methods to ensure freshness and quality of its products. Headquartered in Ottawa, Canada, the Company presently has seven (7) stores in the Greater Ottawa and Cornwall regions. Visit www.farmboy.ca for additional information. About Relizon Relizon helps customers achieve measurable results through business process improvements in document management, billing, and marketing fulfillment services. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created a leading portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet their business objectives, whether it's improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational and industry expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year. Relizon is headquartered in Dayton, Ohio, with Canadian headquarters in Boucherville, Quebec. Visit us at www.relizon.com or www.relizon.ca.