Weaver Will Embark on a National Tour Complete
with Unique Whiskey Tastings, Book Signings, and Engaging, Truly
Unfiltered Conversations
NEW
YORK, May 16, 2024 /PRNewswire/ -- After
smashing pre-sale records with tens of thousands of copies already
ordered, accompanied by overwhelming public enthusiasm for Love
& Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green,
and the Improbable Rise of Uncle Nearest (on sale:
June 18) written by Uncle Nearest
Premium Whiskey CEO and pioneering force in literature and spirits
Fawn Weaver, publisher Melcher Media proudly reveals the first
tour dates for the Love & Whiskey: Unfiltered book
tour. Prepare for extraordinary evenings of whiskey
exploration and open, unfiltered discussion, featuring Fawn Weaver and Victoria Eady Butler,
four-time Master Blender of the Year.
Experience the Unforgettable: Attendees will enjoy
exclusive tastings of the finest Uncle Nearest single barrels and
master blends, meticulously selected by Victoria for this tour.
Immerse yourself in a night of authentic, unrestricted conversation
with Fawn Weaver as she delves into
the legacy of Nearest Green, the captivating journey of building
the Uncle Nearest brand, the vision for the future of America's
first spirits empire to be built by a woman or person of color, and
her personal story from homeless teen to triumph.
A New Breed of Book Tour: "This tour redefines the book
event experience. I am known for my transparency; I embrace
spontaneity and genuine interactions," Fawn declared. "Here, the
audience leads—every question is unfiltered, straight from our
guests. In between discussions, guests will have the ability to
savor exquisite whiskeys under the guidance of one of the
industry's most respected Master Blenders."
From Obscurity to Bestseller: Love & Whiskey
chronicles Weaver's odyssey, beginning with her discovery of
Nearest Green through a piece in The New York
Times. Green, a formerly enslaved Black man and skilled
whiskey maker, served as the world's first known African American
master distiller and the original master distiller for Jack Daniel. Weaver embarked on a quest,
assembling a team of over 30 historians, archivists, genealogists,
and researchers to unearth the true story of Nearest Green. She
interviewed and spent time with over 100 of Nearest Green's
descendants, as well as numerous descendants of Jack Daniel, amassing thousands of documents
from more than six states. This monumental research effort led to
the creation of Uncle Nearest Premium Whiskey, which has grown into
a billion-dollar enterprise and stands as the top-selling
Black-founded and owned spirit brand of all time. Reminiscent of
The Immortal Life of Henrietta
Lacks, Love & Whiskey masterfully intertwines
the lives of Nearest Green, Jack
Daniel, and their descendants from 1849 to the present,
alongside Weaver's own trailblazing path to establish the first
spirit conglomerate founded by a woman or person of color.
Record-Shattering Launch: Upon its pre-order
announcement, Love & Whiskey soared to No. 17 in the Top
100 books on Amazon, America's largest book retailer. The book
impressively held the No. 1 spot in seven out of its eight
categories throughout the week, including Women's Memoirs, U.S.
State and Local History, Culinary Biographies & Memoirs, and
Black & African American Biographies. It was also heralded as
the No. 1 "Mover & Shaker" on Amazon. Additionally, the
earliest pre-orders will receive an extra special touch—a copy
signed by Fawn Weaver during her
record-setting Guinness World Record attempt for the Longest
Marathon Book Signing, where she autographed 25,005 books in 24
hours and 35 minutes.
The first of 20 Love & Whiskey: Unfiltered tour dates
and locations will be:
- Washington, DC: Tuesday, June 18, 2024, at the National Press
Club
- Tampa, FL: Wednesday, June 19, 2024, at the Hard Rock
Hotel (SOLD OUT)
- Atlanta, GA: Friday, June 21, 2024, at the Hyatt
Regency
- Chicago, IL: Tuesday, June 25, 2024, at DuSable Black
History Museum
- Birmingham, AL: Thursday, June 27, 2024, at Hudson in BHM Airport
- Indianapolis, IN: Saturday, June 29, 2024, at Newfields
- Shelbyville, TN: Sunday, June 30, 2024, at Humble Baron
- Portland, OR: Monday, July 15, 2024, at Portland Center
Stage
Expect Sellouts: Tickets for all events can be
purchased here. The Tampa event is
already sold out, with others expected to sell out quickly. Stay
tuned for additional dates.
A Tour Unlike Any Other: "The enthusiasm for this book is
unlike almost any other we've seen in recent history, and this book
tour will be one of the largest tours of its kind," said Melcher
Media CEO and founder Charlie
Melcher. "Attendees will get access to the powerhouse that
is Fawn Weaver, and the exquisite
craftswoman that is Victoria Butler.
Fawn's unwavering ambition and dedication to telling an incredibly
important part of American history will be on full display with the
Love & Whiskey: Unfiltered tour."
Stay Connected: For the latest updates on tour dates and
exclusive content, subscribe to the Love & Whiskey email
list here or follow Fawn Weaver and
Uncle Nearest on Instagram.
About Melcher Media
Founded in 1993 by Charles Melcher, Melcher Media has produced and
published award-winning stories for top-notch authors, companies,
and media properties for more than thirty years. The company has
published 32 New York Times
bestsellers and meets its clients at every stage of the creative
process to help them find solutions that demand attention, stoke
curiosity, and reward repeated interactions. Its sophisticated and
immersive design sensibility has helped them to put more than 15
million copies of its titles into print, including New York Times bestsellers such as
Hamilton: The Revolution,
Kobe Bryant's The Mamba
Mentality, Stranger Things: Worlds Turned Upside Down,
Oprah Winfrey's Food, Health and Happiness, and
Al Gore's An Inconvenient
Truth.
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