The inaugural competition invites bartenders to submit a
cocktail recipe featuring Prosecco DOC to celebrate the upcoming
7th annual National Prosecco Week
NEW
YORK, April 29, 2024 /PRNewswire-PRWeb/
-- The United States Bartenders' Guild (USBG) announces today
their partnership with Consorzio Tutela Prosecco DOC, in
conjunction with the inaugural National Prosecco Week Cocktail
Competition. Bartenders are invited to showcase their creativity by
crafting a signature cocktail featuring Prosecco DOC. The
competition culminates June 24-30
during the seventh-annual National Prosecco Week.
Said Aaron Gregory Smith,
Executive Director of the USBG, "We're very excited to partner with
the Consorzio Tutela Prosecco DOC to amplify this competition and
expand Prosecco's appeal through its use in the kinds of clever,
inventive cocktails our talented members are capable of
creating."
How it works:
From now until May 6, competitors
can submit their application to participate here.
A distinguished panel of judges will evaluate submissions
anonymously on the basis of flavor, craftsmanship and originality.
Using these criteria, they will crown one competitor as the Judges'
Choice. The panel will then select the next 10 best submissions to
enter into a People's Choice competition. These selected bartenders
will post their recipe to social media to engage and educate their
followers in the weeks leading up to National Prosecco Week.
Bartenders will be able to direct their following to a dedicated
section on the National Prosecco Week website, where enthusiasts
can cast their votes for the most captivating cocktail and
bartender. The winner will be named the People's Choice.
"Collaborating with The United States Bartenders' Guild allows
us to engage with another crucial segment of the beverage
industry," said Stefano Zanette,
President of the Prosecco DOC Consortium. "As we approach the 7th
edition of National Prosecco Week, this cocktail competition
represents a significant milestone for us. It allows Prosecco DOC
to venture into the spirits industry, a goal we've long pursued. In
this endeavor, we see no better partner than USBG to help us
educate the spirits community on the versatility of Prosecco
DOC."
From now until May 6th, USBG will be
accepting applications for the competition which can be found
here.
For more information on National Prosecco Week, including
details on participating retailers and event schedules, please
visit https://nationalproseccoweek.com/
About National Prosecco Week
National Prosecco Week is the premier U.S. celebration of Prosecco
DOC, featuring nationwide e-commerce and retail promotions, a
comprehensive digital media and marketing program, and dynamic
media and influencer activations. The initiative aims to educate
and excite American consumers and media about Prosecco DOC's
versatility, quality, and rich heritage, reinforcing its position
as the world's most popular sparkling wine.
About the United States Bartenders' Guild
Founded in 1948, the United States Bartenders' Guild®️ is the
national, member-led not-for-profit association of bartenders and
other hospitality professionals that unites and elevates the bar
industry through education, community, and advocacy. Through its
network, the USBG connects members with peer-to-peer learning,
expert instruction, service projects, and skills-based competition,
all while fostering a fun and healthy environment and reinforcing
the importance of the 'third place' in neighborhoods across the
country.
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SOURCE Prosecco DOC