NEW
YORK, May 15, 2024 /PRNewswire/ -- The
global pretzel market size is estimated to
grow by USD 1.59 bn from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of about 3.74% during the forecast period.
For more insights on the forecast market size and
historic data (2018 - 2022) - Download
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (Salted and
Unsalted), Distribution Channel (Offline and Online), and Geography
(Europe, North America, APAC, South America, and Middle East and
Africa)
|
Region
Covered
|
Europe, North America,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Campbell Soup Co.,
Focus Brands LLC, General Mills Inc., Herr Foods Inc., Intersnack
Group GmbH and Co. KG, J and J Snack Foods Corp., Jamba Juice
Franchisor SPV LLC, Kellogg Co., Mars Inc., Mr. Pretzels, Old Dutch
Foods Ltd., PepsiCo Inc., Quinn Foods LLC, Real Food From The
Ground Up, Soft Pretzel Franchise Systems Inc., The Hershey Co.,
Tyson Foods Inc., Utz Brands Inc., WE RE ROLLING PRETZEL CO., and
Wetzels Pretzels LLC
|
Key Market Trends Fueling Growth
In the dynamic pretzel market, packaging plays a pivotal role in
brand creation and consumer perception. Effective packaging
protects products, enhances shelf presence, and extends product
life. Manufacturers prioritize portion control, focusing on
cholesterol-free, gluten-free, and healthier pretzel options.
E-commerce platforms and convenience stores stock various sizes and
flavors, catering to regional preferences and on-the-go snacking
needs. Ingredients, such as whole-grain, low-sodium, and
gluten-free, contribute to healthier pretzel alternatives. Snack
production adheres to consumer preferences for salty, portable
snacks, with various chip and cracker options, veggie sticks, and
pretzel production methods. Retailers offer a wide range of snack
sizes and flavors to meet diverse consumer demands.
Market Challenges
* Raw materials for pretzel production include flour, yeast,
leavening agents, and shortening.
* Manufacturers aim to control raw material costs due to their
significance in production.
* The gap between demand and supply has led to a substantial
increase in raw material prices.
* Increased raw material costs result in higher manufacturing
expenses and decreased profit margins for vendors.
* Competition in the market compels manufacturers to explore
cheaper substitutes for raw materials.
* Suppliers hold the power to set competitive prices for raw
materials.
* The cost of pretzel production is influenced by the price and
availability of sugar, a major raw material used for growing and
fermenting yeast.
* External factors such as weather conditions can impact the
production of raw materials.
* For instance, in February 2020, the
US experienced a sugar shortage due to bad weather in the Midwest,
freezing temperatures in Louisiana, and drought in Mexico.
* Fluctuations in raw material prices are anticipated to impede
market growth during the forecast period.
Keywords: raw materials, pretzels, manufacturing costs, profit
margins, competition, substitutes, suppliers, sugar, weather
conditions, market growth.
Research report provides comprehensive data on
impact of trend, driver and challenges - Buy
Report
Segment Overview
This pretzel market report extensively covers market
segmentation by
- Type
- Distribution Channel
- Geography
- 3.1 Europe
- 3.2 North America
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Salted- The pretzel market caters to
diverse consumer preferences, with the retail sector and online
platforms being significant distribution channels. Consumers show a
strong affinity for various flavors and variations of pretzels,
extending beyond the traditional savory, salty offerings. Western
cuisines and evolving lifestyles have fueled the snacking trend,
leading to the popularity of premium and gourmet snacks. Organic
food products, free from artificial preservatives and additives,
are gaining traction in the market. Manufacturers like Old Dutch
Foods innovate with low calorie snacks, cholesterol-free variants,
and gluten-free options to cater to health-conscious consumers.
E-commerce platforms enable easy access to a wide range of healthy
snacking items, including pretzels, which are often preferred as
portable, on-the-go snacks. Regional preferences influence the
production of regional and healthier pretzel options, such as
whole-grain, low-sodium, and gluten-free alternatives. Snack
alternatives like chips, crackers, and veggie sticks face
competition from pretzels due to their unique combination of taste,
texture, and convenience. The pretzel market continues to evolve,
offering consumers a wide array of choices to meet their diverse
snacking needs and preferences.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Research Analysis
The pretzel market encompasses a wide range of salty snacks,
with dough being the fundamental ingredient. Twisted, baked
pretzels have gained significant popularity as a beloved street
food. Their soft exteriors offer a delightful contrast to their
crunchy texture. Toppings such as mustard and cheese further
enhance their appeal. Pretzel sticks and bites are common
variations, while pretzel dogs, rolls, sandwiches, twists, knots,
and braids add diversity to the market. These pretzel products
cater to various consumer preferences and occasions.
Market Research Overview
The Pretzel Market encompasses the production, supply, and
consumption of pretzels worldwide. These savory snacks, made from
dough twisted into various shapes and then baked to a golden brown,
have gained significant popularity due to their unique taste and
versatility. The market caters to various segments, including
supermarkets, convenience stores, foodservice outlets, and online
retailers. Consumers enjoy pretzels as standalone snacks or as
accompaniments to dips, spreads, and beverages. The market is
driven by factors such as increasing consumer preference for
convenient and tasty snacks, growing health consciousness, and the
expanding foodservice industry. Additionally, innovation in flavors
and product offerings continues to fuel market growth.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Distribution Channel
-
- Geography
-
- Europe
- North America
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio