NEW YORK,
May 16,
2024 /PRNewswire/ -- Today, Powers of Reasoning, a
new player in the advertising industry, comes out of stealth mode.
Founded by veterans of the marketing, advertising and technology
sectors, Powers brings a fresh, data infused and performance driven
approach to the media planning, buying, and optimizing process.
Powers of Reasoning Comes Out of Stealth
Mode to Challenge the Media Agency Landscape
"Our promise is to guarantee returns without the
traditional agency markup," said Kate
O'Brien, CEO of Powers of Reasoning. "As an agent in media,
our focus is to drive costs down and increase results; it's really
as simple as that."
Powers of Reasoning offers full service media
planning with a focus on positive business impact through
innovative media strategies. The agency aims to produce compelling
returns that are reinvested back into advertising. The agency's
approach is built on a continuous process of real-time optimization
and partnership with its clients.
On the evolving industry, Kate O'Brien said, "We are inspired by the
evolution of the creative model; small agencies and cooperatives
are answering the clients' need for fast, cost-efficient, value
driving work. At Powers, we've been working tirelessly to push
what's next for the media business. Our vision for media is: do
what matters, do what's right and eliminate waste."
Powers has already formed partnerships with
high-profile clients in the retail, consumer electronics, personal
injury, consumer packaged goods and direct-to-consumer industries.
Expressing their excitement about the new model, Patty Post, CEO of Checkable said "When
launching a new product, like our first-ever FDA approved at home
strep test, we have to bring in people that align with our brand's
vision and that we can trust. We chose Powers because of the people
and their experience; working with them has helped us prepare for a
launch aligned with ROAS, investors and distributors."
(https://www.checkable.com)
Powers is a member in the 4A's Incubator Program,
an initiative designed to support new independent advertising
agencies. "We are thrilled to see Powers launch; we've been
supporting the team and are excited to see this new industry
offering," said Marla
Kaplowitz, President & CEO, 4A's. Powers is
Minority/Women owned Business Enterprise (MWBE) certified and a
diverse supplier, which enables brands to improve diversity, equity
and inclusion goals whilst achieving return on advertising spend
success. For more information about Powers of Reasoning and their
services, or to schedule an interview with Kate O'Brien, please contact:
Gretchen Sword
Email: hello@powersofreasoning.com
Phone: 609.529.2770
Website: www.powersofreasoning.com
About Powers of Reasoning
Powers of Reasoning is a privately held media agency focused on
integrating strategy, management and optimization for its clients.
Headquartered in Brooklyn, NY, the
agency is a certified Minority Women Owned Business Enterprise
(MWBE), enabling its clients to fulfill supplier diversity goals
while achieving return on advertising spend success.
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SOURCE Powers of Reasoning