CLEARWATER, Fla., May 13, 2024
/PRNewswire/ -- PostcardMania, the $104.6 million marketing technology firm
with 365 staff, improved first quarter revenues significantly over
2023, reaching $30.2 million in
revenue for Q1 2024 compared to $25
million in Q1 2023, a growth of 17.4%. This is more than
double first quarter growth last year, when revenue grew only 7.8%
over Q1 2022, as more businesses choose direct mail for reaching
increasingly digital-exhausted consumers. PostcardMania's direct
mail automation products and automation-led division, PCM
Integrations, remain at the forefront of revenue growth with
significant increases.
"PostcardMania's growth continues to accelerate on the back of
our technology-driven products and services, namely direct mail
automation," said PostcardMania Founder and CEO Joy Gendusa. "By making direct mail as scalable
and personalized as email with direct mail automation, we're able
to bring real difference-making technology to small and
medium-sized businesses that need to ensure every marketing dollar
they spend is effective. We look forward to continuing to grow this
segment of PostcardMania as more businesses and marketers discover
the efficacy of direct mail automation."
PCM Integrations continues to spearhead growth for PostcardMania
with top-line revenue growth of 76.7% in the first quarter. The
multi-million dollar division focuses on direct API integration to
any software or CRM, giving users the ability to send direct mail
as easily as email, with scalable programmatic targeting and
delivery, and responsive lead nurturing without any upfront cost or
recurring tech fees.
Growth of PCM Integrations likely signals an increasing demand
for programmatic offline solutions in response to online behaviors,
for example an abandoned shopping cart triggering a follow-up
postcard that offers an incentive to complete the online sale.
One direct mail automation product in particular, Daily Mailer
Postcards, has outpaced product growth, increasing Q1 revenue
255.8% over Q1 2023. Daily mailer postcards allow businesses to
automate outreach targeting residents who recently listed their
home for sale, had their home listing come under contract, or
closed on their home sale. This often includes businesses in the
following industries: insurance, moving, storage, cleaning, home
inspection, home warranting, and more.
Among PostcardMania's other first quarter winners was its
letters-centered division, Rocket Print & Mail. With a focus on
bulk-printed letters, Rocket Print & Mail grew its top-line
first quarter revenue 33.8% over the first quarter of 2023.
PostcardMania credits much of its recent success and growth to
the effectiveness of direct mail at a time when digital fatigue
seems ever-growing. Recent research by HubSpot revealed that a
whopping 91% of consumers believe that digital ads are more
intrusive today compared to 2–3 years ago, and a 2023 survey found
that 70% of people find digital advertising annoying and
unpleasant.
By comparison, research consistently shows that direct mail
ranks among the most trustworthy forms of advertising (with 76%
agreeing it's trustworthy), elicits a 70% better brand recall,
prompts a 400–900% better response rate, and generates roughly 600%
more revenue per lead than digital ads.
Moving forward, PostcardMania remains firm in its long-standing
purpose: to provide effective, results-based marketing solutions
that generate leads, sales and revenue for small and medium-sized
businesses nationwide so that those businesses can grow and
flourish by adding new jobs, opportunities and income to their
local communities. It is PostcardMania's mission to help strengthen
the backbone of the American economy one business at a time.
For additional information or to schedule an interview
with Joy Gendusa, contact Jessica Lalau at
888-338-6409 or email 377613@email4pr.com.
PostcardMania is one of the nation's most effective marketing
companies specializing in lead generation for small to large-sized
businesses. They have been featured on the Inc. 500 and 5,000 lists
as well as Forbes.com, Entrepreneur, Inc. Magazine, and more.
PostcardMania offers fully integrated, results-based marketing
campaigns that seamlessly bring online and offline channels
together. Visit www.postcardmania.com for more
information.
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SOURCE PostcardMania