PathFactory, the leading B2B content intelligence marketing
platform, is pleased to announce the launch of ChatFactory, a
generative AI-powered buying agent that revolutionizes the chatbot
experience by empowering buyers with better digital content and
helping vendors generate increased sales at lower cost.
TORONTO, June 26,
2024 /PRNewswire-PRWeb/ -- PathFactory, the leading
B2B content intelligence marketing platform, is pleased to announce
the launch of ChatFactory, a generative AI-powered buying agent
that revolutionizes the chatbot experience by empowering buyers
with better digital content and helping vendors generate increased
sales at lower cost.
"By the time buyers engage with sales,
they're already 70% along in their buying journey and have already
made up their minds. If you don't provide the right content up
front in a way that's easy to use and consume, you've probably lost
them." - Dev Ganesan, CEO and President of PathFactory
Harnessing the power of generative AI, traditional AI and
content, ChatFactory leverages content intelligence and human-like
conversation to effectively answer buyer questions, make informed
and useful content recommendations based on vendor website content,
and instantly create personalized and shareable content libraries
in the format that best serves buyers' needs.
"ChatFactory cuts through the clutter of clunky, traditional
chatbots and hard-to-navigate vendor websites to give buyers the
information they need, when and how they want it," says Dev
Ganesan, President and CEO of PathFactory. "By enhancing the
self-directed buyers' journey, vendors are able to generate more
qualified leads and close more sales. It's a win-win for buyers and
sellers."
Transforming Website Resources into Interactive Content Hubs
The ChatFactory AI buying agent can be quickly and securely trained
on existing marketing resources and content, transforming static
marketing material into an interactive information hub for
prospective buyers. AI agents can also be customized to key
accounts, providing confidential content like discovery, pricing
and contracts, privately and securely.
"By the time buyers engage with sales, they're already 70% along
in their buying journey and have already made up their minds" adds
Ganesan. "If you don't provide the right content up front in a way
that's easy to use and consume, you've probably lost them.
ChatFactory does that, at scale, reducing costs for sellers while
making the buyer's life easier."
Sales and Marketing Co-Pilot
In addition to a buying agent, ChatFactory is also a sales and
marketing co-pilot that enables fast and easy access to marketing
content and human-like responses to buyer questions in real-time,
providing valuable insights and analytics.
"ChatFactory is the next step in reducing friction across every
stage of the buyer journey—it's a game-changer for marketing and
sales teams who want to optimize content delivery and provide
buyers the experiences they want," said Helen Baptist, Chief Strategy and Market Officer
at BrandMuscle. "As a marketing and sales co-pilot, it has helped
our revenue team understand our company, products, and value by
easily searching through marketing content. It eliminates search
time and ensures institutional knowledge isn't lost."
ChatFactory's analytics dashboard enables marketers to track
buyer engagement, queries, and responses so they can optimize
content, identify gaps and better understand buying signals.
Ultimately, both buyers and vendors are better informed, and
therefore better positioned to make buying decisions or convert
qualified leads.
Introducing a New AI Buying Experience – the ChatFactory
Advantage
Intuitive, intelligent, tailored AI-generated answers, content
recommendations and customized, auto-generated microsites in an
easy-to-use, self-service experience.
- Interactive Content Curator
Train a ChatFactory agent on company content and resources,
transforming a static website repository into an interactive
information hub for prospective buyers.
- Custom Agent Experience for Key Accounts
Create a custom agent experience for key accounts with specific,
tailored content including secure access to private assets
including discovery, contracts and pricing.
- Sales and Marketing Co-Pilot
Fast and easy access to marketing content allows for instant,
human-like responses to buyer questions in real-time and higher
content engagement among qualified leads.
- Content Strategy Optimizer
Leverage ChatFactory Analytics, including AI confidence scores
and user ratings, to optimize content and identify gaps in the
buyers' journey.
About PathFactory
Providing the right content, to the right individuals, at the right
time has become essential to enabling B2B teams to hit revenue
targets. PathFactory is a content intelligence and personalization
platform that enables B2B marketers to create personalized content
experiences for both accounts and individual buyers. With
PathFactory, go-to-market teams access the industry's deepest and
most-detailed content engagement analytics to track buyer and
content engagement throughout the entire buyer journey.
Recognized as the 2023 Top-Rated Content Marketing Software by
TrustRadius, a 2023 Content Experience Leader by G2, and a Cool
Vendor in Technology Marketing by Gartner, PathFactory is trusted
by B2B marketers, large and small, to deliver the
highly-personalized content experiences modern B2B buyers
expect.
Media Contact
Pete Lorenco, PathFactory, (416)
304-9400, peter@pathfactory.com, pathfactory.com
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SOURCE PathFactory