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| Share Name | Share Symbol | Market | Type |
|---|---|---|---|
| Interpublic Group of Companies | TG:IPG | Tradegate | Ordinary Share |
| Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
|---|---|---|---|---|---|---|---|---|---|---|
| -0.055 | -0.20% | 27.15 | 27.035 | 27.265 | 27.17 | 27.17 | 27.17 | 37 | 22:50:17 |
From Jun 2019 to Jun 2024
DOW JONES NEWSWIRES
PNC Financial Services Group Inc. (PNC) has selected Interpublic Group of Cos.' (IPG) Deutsch as the bank's advertising agency of record.
Independent Michigan firm Doner has been aiding the crafting of PNC's ad efforts since 2001.
The win for Interpublic comes at a time of falling ad spending. For PNC, it is now one of the nation's biggest banks by assets through its year-end acquisition of National City, which doubled PNC's size.
Jane Bedford, whose consultancy was overseeing the ad-agency selection process, told Adweek last month that beside Deutsch, fellow Interpublic unit McCann Erickson along with Omnicom Group Inc.'s (OMC) TBWAChiatDay and Publicis Groupe SA (PUBGY) Leo Burnett were in the running for the PNC account.
Other Deutsch clients include Johnson & Johnson (JNJ) and Anheuser-Busch Inbev NV (ABI.BT).
-By Kevin Kingsbury, Dow Jones Newswires; 201-938-2136; kevin.kingsbury@dowjones.com
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