Company broadens its global footprint with
opening of its first European location
HAMPTON,
N.H., July 22, 2024 /PRNewswire/ -- Planet
Fitness, one of the largest and fastest-growing franchisors and
operators of fitness centers with more members than any other
fitness brand, today announced the opening of its first club in
Spain, located in the city of
Sabadell in the province of Barcelona.
As a part of the Company's strategic growth plan, Planet Fitness
believes there is significant potential in Spain. The first several stores will be a
joint venture with a franchisee partner and the remainder of the
market will be franchised.
"Today, only 10% of the Spanish population has a gym membership*
so this is an incredible opportunity to bring our brand and unique
model to Europe," said
Colleen Keating, Chief Executive
Officer at Planet Fitness. "At Planet Fitness, we are proud to
provide a high-value, affordable fitness experience, where people
don't feel intimidated to start their fitness journey. We believe
our Judgement Free® environment will resonate in Spain and beyond as we continue to
strategically grow our footprint globally."
Keating continued, "We are leveraging our strong balance sheet
to drive growth at a faster pace and demonstrate proof of concept
in exciting new markets as we continue to position Planet Fitness
for sustained growth and value creation."
With more than 19.6 million members, Planet Fitness has 2,599
stores located in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and now Spain.
"We see strong growth potential in Spain and are working tirelessly to build a
solid, long-term foundation within the country," said Vicente
Bañobre, who leads day-to-day operations and expansion in
Spain for Planet Fitness. "We're
thrilled to offer an affordable fitness solution and best-in-class
member experience to the Sabadell community."
Planet Fitness offers extremely low prices and a variety of
benefits, including a Judgement Free® environment, brand name
cardio and strength equipment, fully equipped locker rooms, flat
screen televisions and much more.
For more information on Planet Fitness and to find a club near
you visit www.PlanetFitness.com.
*2022 IHRSA Global Report
About Planet Fitness
Founded in 1992 in Dover, NH,
Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the world by number
of members and locations. As of March 31,
2024, Planet Fitness had approximately 19.6 million members
and 2,599 stores in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free Zone®. More than 90% of Planet Fitness stores are
owned and operated by independent business men and women.
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SOURCE Planet Fitness, Inc.