Oshkosh Bgosh (NASDAQ:GOSHA)
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OshKosh B'Gosh Opens Two Family Lifestyle Stores in Dallas - Ft.
Worth Area
New OshKosh B'Gosh Stores are Unique Shopping Destinations for the Entire
Family
OSHKOSH, Wis., June 14 /PRNewswire-FirstCall/ -- OshKosh B'Gosh, Inc., the
company that has been outfitting families for over 100 years, today announced
the opening of two OshKosh B'Gosh family lifestyle stores in the Dallas/Ft.
Worth area, which offer high-quality OshKosh B'Gosh branded apparel and
accessories for men, women, kids and home. The first location just opened at
Southlake Town Square in Southlake and the second store will be opening
Saturday, June 12th at Preston Park Village in Plano.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031LOGO-a
Photo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-b
http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-c )
The new stores are part of the initial rollout of OshKosh B'Gosh's innovative,
new family lifestyle store concept. The Company plans to open a total of 14
family lifestyle stores during 2004 as well as approximately 25 locations
during 2005.
A Special Shopping Experience for the Entire Family - Feels Like Home ...
The new OshKosh B'Gosh family lifestyle store provides a shopping experience
that isn't available anywhere else. In today's fast-paced world, it's not
always easy for families to find a place where they feel respected, understood,
and inspired. However, OshKosh B'Gosh's new stores do just that by creating a
warm, home-like setting that families can have fun exploring together. Every
detail of the store, from the unique product assortment to the inviting and
informal architecture, harkens back to a simpler time and is a reflection of
OshKosh B'Gosh's American Heartland history and family-focused roots.
Upon entering the store, families will be greeted by an open, friendly, and
well-organized environment that feels much like an inviting country home.
Farmhouses and small town industrial buildings inspired the store's interior,
which features old time advertisements painted on the whitewashed walls and
classic washboards used as sign holders. The merchandise is highlighted by
warm and cozy lighting and sits neatly amid an open, loft-like interior on
natural fixtures that are based on American lifestyle icons such as barn doors,
picnic tables, and screen doors.
In addition to the welcoming architecture and design elements, all aspects of
the store were planned with the family in mind -- from wide aisles that
accommodate strollers and wobbly toddlers to a patient, kid-friendly staff, to
the spacious fitting rooms.
The New OshKosh B'Gosh Products -- Something for Everyone ...
Not at all just for kids, the OshKosh B'Gosh store contains a unique assortment
of products that will meet the work and play needs of the entire family. The
high-quality construction and durability that families have come to expect from
OshKosh B'Gosh are expertly built into every product. Men and women will find
an exclusive line of casual wear just for them. The cut and fabric of each
piece is designed to be comfortable, casual, and functional for today's active
lifestyle. The adult summer collection is comprised of modern classics such as
jeans, capris, floral skirts, polos, and khakis in cool shades for the hot
summer.
"Designs from the OshKosh archives, which date back to 1895, provided the
inspiration for our lifestyle store apparel offerings," stated Mirian Lamberth,
Vice President, Product Design. "Our heritage is reflected in the details,
such as unique buttons and detailed stitching reminiscent of vintage OshKosh
B'Gosh styles, as well as the high-quality of the fabrics and construction.
The adult apparel, inspired by the Company's history of producing durable work
wear garments for railroad workers, has been designed with classic but
contemporary styling for today's modern and active world."
The newborn and children's apparel features fresh, eye-catching looks that are
also well-made and durable in sizes ranging from newborn to 16. This summer is
all about color and lightweight fabrics, with polo tops and dresses for girls,
short sleeve polo shirts for boys and bathing suits for all. The girls and
infant collection has lots of bright and bold colors, and both girls and boys
apparel will feature a festive red, white and blue Americana theme.
Complementing the apparel offerings for the entire family are high-quality home
furnishings, such as throws, pillows, picture frames, toys, games, and other
seasonal items. Above all else, these items make the shopping experience fun
and interactive for the whole family, with unique and interesting items to be
found at every turn. Toys with a vintage theme, such as the "slinky" dog and
model airplane, are fun for the kids and take adults back to their childhood
days. Colorful sand toys and a wide selection of beach gear -- including
kites, beach balls, and buckets -- provide inspiration for a family trip to the
beach. Regional travel books abound, offering ideas for hikes and camping
trips to take families away from their daily hectic routines. And scented
candles, picture frames, and cozy throws provide ideas that will warm up any
home.
OshKosh B'Gosh Celebrates Father's Day - Receive a Free Gift for Dad When
You Visit the Store ...
To top it all off, the new OshKosh B'Gosh store is a great place to shop for
dad this Father's Day, with lots of great gift ideas like shorts, overalls,
polo shirts, t-shirts, accessories, books, and picture frames. Through June 20,
2004 (and while supplies last), customers will receive a classically designed
silver desk clock when they spend $60 or more anywhere in the store. This gift
with purchase is a $24.50 value that's a great gift for dads everywhere.
Store Details - Convenient Locations and Extended Hours ...
Southlake Town Square is located at 1450 Main Street in Southlake. The store
is open from 10:00 a.m. to 8:00 p.m. Monday through Saturday and from 12:00
p.m. to 6:00 p.m. on Sunday.
Preston Park Village is located at 1900 Preston Road in Plano and is open from
10:00 a.m. to 8:00 p.m. Monday through Thursday, 10:00 a.m. to 9:00 p.m. on
Friday and Saturday, and from 12:00 p.m. to 6:00 p.m. on Sunday.
OshKosh B'Gosh, Inc. is best known as a premier marketer of quality children's
and adult apparel and accessories, available in over 50 countries around the
world. As of June 9, 2004, the Company has opened five lifestyle shopping
center locations, including two kids-only stores in Middleton, WI and
Lyndhurst, OH, and three family stores in Maple Grove, MN, Marietta, GA, and
Southlake, TX. Locations in Fredericksburg, VA, Plano, TX, Colorado Springs,
CO, Rancho Cucamonga, CA, and Algonquin, IL are currently slated to open during
2004. The Company is headquartered in Oshkosh, Wisconsin. For more
information please visit: http://www.oshkoshbgosh.com/.
Logo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031LOGO-a
Photo: http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-b
http://www.newscom.com/cgi-bin/prnh/20040614/NYM031-c
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
DATASOURCE: OshKosh B'Gosh, Inc.
CONTACT: Stephanie Sampiere of Financial Dynamics, +1-212-850-5600, for
OshKosh B'Gosh, Inc.
Web site: http://www.oshkoshbgosh.com/