NEW
YORK, Jan. 21, 2025 /PRNewswire/ -- Report with
market evolution powered by AI - The global online survey
software market size is estimated to grow by USD 6.44 billion from 2025-2029, according to
Technavio. The market is estimated to grow at a CAGR of
about 13.6% during the forecast period. Growing demand
for real-time data collection and analysis is driving market
growth, with a trend towards rise in adoption of AI and
ML technologies in survey software. However, concerns
regarding quality and accuracy of data poses a challenge. Key
market players include Alchemer LLC, Checkbox Survey Inc., IdWeb
Srl, LimeSurvey GmbH, Medallia Inc., Methods Group LLC, NICEREPLY,
Outside Software Inc., Qualtrics LLC, QuestionPro Inc., SAP SE,
SmartSurvey Ltd., SoGoSurvey LLC, Survey Monkey Inc., Survey Planet
LLC, Toluna Group, TYPEFORM SL, WorkTango Inc., WorldAPP Inc., and
Zoho Corp. Pvt. Ltd..
AI-Powered Market Evolution Insights. Our comprehensive market
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Forecast
period
|
2025-2029
|
Base Year
|
2024
|
Historic
Data
|
2019 - 2023
|
Segment
Covered
|
End-user (Retail,
Financial services, Healthcare, Manufacturing, and Others),
Application, Geography (North America, Europe, APAC, South America,
and Middle East and Africa), and Type
|
Region
Covered
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
Alchemer LLC, Checkbox
Survey Inc., IdWeb Srl, LimeSurvey GmbH, Medallia Inc., Methods
Group LLC, NICEREPLY, Outside Software Inc., Qualtrics LLC,
QuestionPro Inc., SAP SE, SmartSurvey Ltd., SoGoSurvey LLC, Survey
Monkey Inc., Survey Planet LLC, Toluna Group, TYPEFORM SL,
WorkTango Inc., WorldAPP Inc., and Zoho Corp. Pvt. Ltd.
|
Key Market Trends Fueling Growth
Online Survey Software Market is experiencing significant growth
due to increasing Internet penetration and active users.
Healthcare, Surveys are now digital, with patient satisfaction
surveys, public opinion polls, and customer feedback essential for
businesses. Modern survey software is mobile responsive, offering
data collection tools for e-commerce, SMEs, and large enterprises.
Data analytics and visualization are key features, with
enterprise-grade solutions offering real-time data analysis,
machine learning, and predictive analytics. Social media
integration, customer relationship management, and business
intelligence are also important. AI and automation reduce survey
fatigue, bias, and response analysis. Data security is crucial in
the cloud segment, with remote working and digital touchpoints
requiring communication and feedback collection tools. Free survey
tools are available, but advanced analytics dashboards provide
valuable customer insights for decision-making. High-speed internet
enables clinical research in life sciences and human touch remains
essential.
The online survey software market is experiencing notable growth
due to the integration of Artificial Intelligence (AI) and Machine
Learning (ML) technologies. This trend is fueled by various
factors, including the requirement for swift and precise survey
data analysis, the demand for real-time insights, and the aim to
improve the overall survey experience for participants. One key
advantage of implementing AI and ML in survey software is the
automation of data analysis. Traditional analysis methods can be
laborious and error-prone, particularly when managing extensive
datasets. By utilizing AI and ML algorithms, survey software can
automatically process survey responses, detect trends, and generate
valuable insights significantly faster than human analysts
can.
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Market Challenges
- Online Survey Software: Overcoming Challenges in Healthcare,
Customer Feedback, and Business Online Survey Software has become
essential for businesses in various sectors, including healthcare,
customer feedback, employee engagement, and public opinion
research. However, several challenges exist in implementing
effective survey solutions. Firstly, healthcare organizations face
challenges due to low internet penetration and active users. Modern
survey software must be mobile responsive and accessible on social
media to reach a broader audience. Data collection and data
security are also crucial in this sector. Customer-centric
businesses require real-time data collection and analysis for
data-driven decision-making. Enterprise-grade survey software with
advanced analytics dashboards, machine learning, and predictive
analytics can provide valuable customer insights. SMEs and large
enterprises in industries like airline and travel, e-commerce, and
clinical research face similar challenges. They need survey
software that integrates with CRM, BI, and social media, providing
real-time data analysis and automation. Survey fatigue, bias
reduction, and automated response analysis are essential features
for effective survey software. Free survey tools may lack advanced
features and data security. Data security, cloud segment, and
machine learning are critical considerations for data-sensitive
industries. In conclusion, online survey software is a digital tool
that helps businesses collect and analyze data for customer
insights, employee feedback, and decision-making. Challenges
include internet penetration, social media integration, data
security, and real-time data analysis. Modern survey software must
be mobile-compatible, offer advanced analytics, and provide a human
touch to overcome these challenges.
- In the global online survey software market, the importance of
collecting accurate and reliable data cannot be overstated. As
businesses increasingly rely on online surveys to gather valuable
insights from their customers, ensuring the quality of data becomes
essential. Quality data is free from errors, inconsistencies, and
bias, and in the context of online surveys, it means obtaining
complete and representative responses from the target population.
Failure to do so may result in incomplete or unreliable data, which
could negatively impact decision-making processes. Therefore, it is
crucial for organizations to invest in online survey software that
guarantees data accuracy and reliability.
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growth- Download a Sample Report
Segment Overview
This online survey software market report extensively covers
market segmentation by
- End-user
- 1.1 Retail
- 1.2 Financial services
- 1.3 Healthcare
- 1.4 Manufacturing
- 1.5 Others
- Application
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
- Type
1.1 Retail- The retail segment is a
significant and expanding sector within the global online survey
software market. Retailers are increasingly relying on online
survey software to obtain valuable customer insights, enhance the
shopping experience, and boost operational efficiency. This
technology enables retailers to gather real-time feedback from
customers about product preferences, shopping experiences, and
overall satisfaction. Additionally, online survey software
facilitates market research and demographic data collection.
Retailers can use mobile-friendly surveys to assess in-store
experiences, including store layout, product display, staff
interaction, and overall satisfaction. Amazon, Shopify, and Myntra
are among the retailers utilizing online survey software to gather
customer feedback and optimize their operations. Vendors like
Survey Monkey and Qualtrics provide specialized online survey
software for retail applications, offering user-friendly
interfaces, customizable templates, and analytics tools. The
benefits of online survey software, such as identifying pain
points, addressing customer concerns, and improving logistics and
fulfillment, are driving its adoption in the retail sector and
fueling market growth during the forecast period.
Download complimentary Sample Report to gain insights
into AI's impact on market dynamics, emerging trends, and future
opportunities- including forecast (2025-2029) and historic data
(2019 - 2023)
Research Analysis
Online Survey Software has become an essential digital tool for
various sectors, including healthcare, to collect valuable feedback
from customers, employees, and the public. With the increasing
internet penetration and active internet users worldwide, the use
of online surveys has become more prevalent. Social media platforms
have also made it easier to reach a larger audience for surveys.
Modern survey software is mobile responsive, allowing users to take
surveys on their E-commerce sites or mobile devices. This data
collection method provides real-time data analysis, enabling
data-driven decision-making and customer insights for businesses,
SMEs, and large enterprises alike. Online Survey Software offers
various features, such as data analytics, data security, and
enterprise-grade or individual-grade options. Patient satisfaction
surveys, employee engagement surveys, and public opinion polls are
just a few examples of how online surveys can be used to improve
various aspects of an organization. The cloud segment of online
survey software has gained popularity due to its flexibility and
ease of use. It allows for secure data storage and real-time data
access, making it an ideal solution for businesses that require
quick decision-making based on customer feedback.
Market Research Overview
Online Survey Software: Unleashing Insights in the Digital Age
Online survey software has revolutionized data collection and
analysis in various sectors, including healthcare, customer
feedback, employee engagement, and public opinion. With increasing
internet penetration and active users, digital tools have become
indispensable for businesses to gather valuable insights. Modern
survey software offers mobile responsiveness, data analytics, and
visualization tools for enterprise-grade and individual-grade
users. Industries like healthcare, media, airline and travel,
e-commerce, and SMEs leverage these digital solutions for
data-driven decision-making, customer insights, and employee
feedback. Real-time data collection, automation, predictive
analytics, and social media integration are some advanced features
that enable businesses to analyze customer satisfaction, large
enterprises' performance, and public opinion in real-time. Machine
learning and AI technologies further enhance survey software
capabilities, reducing survey fatigue, bias, and response analysis.
Cloud segment, data security, and remote working are essential
considerations for businesses choosing online survey software.
Mobile devices and digital touchpoints offer flexibility and
convenience, while communication and feedback collection tools
ensure a human touch. Clinical research and life sciences also
benefit from these advanced digital tools.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
-
- Retail
- Financial Services
- Healthcare
- Manufacturing
- Others
- Application
-
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
- Type
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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