National sweeps allows consumers opportunity
to purchase a rare bottle
LOUISVILLE, Ky., Aug. 15,
2024 /PRNewswire/ -- Today, Old Forester announces
the highly-anticipated return of its most coveted expression,
Birthday Bourbon.
This year the bourbon is 12 years old and 107 proof – and
consumers can earn the opportunity to purchase this rare bottle via
a national sweepstakes.
Hand-selected by Master Distiller Emeritus Chris Morris and Master Taster Melissa Rift,
with aid from Assistant Master Distiller Caleb Trigo, the liquid
came from 209 total barrels.
"Twelve years of maturation in Warehouses G and L has produced a
rich and unique flavor profile perfect for this sought-after annual
release, " Trigo said.
Old Forester releases the limited-edition, vintage-dated bottle
each September 2 to celebrate the
birthday of the brand's founder, George
Garvin Brown. (Please note: Birthday Bourbon will NOT be
sold at the distillery on September
2.)
Fans nationwide have the chance to join this year's birthday
festivities.
Old Forester Birthday Bourbon will be available through an
online sweepstakes running on OldForester.com August 15 through August 21, 2024. Anyone
winning the opportunity to purchase a bottle through the
sweepstakes must purchase and pick it up at the Old Forester
Distillery in Louisville
between September 5, 2024 and
December 14, 2024 (see official
rules for all terms and conditions). Each bottle of Old
Forester Birthday Bourbon will retail for a suggested $199.99. Limit one per customer and credit card
only.
"There's no better way to celebrate our founder and longstanding
history than by getting our rarest expression in the hands of
bourbon lovers across the country," Rift said.
The annual release of Birthday Bourbon is sold at retailers
nationwide.
Taste notes:
- Nose - A bright fruit medley with accents of apricot and apple
are complemented by rich spice cake and buttercream icing with
undertones of sweet tobacco and warm oak
- Taste - Juicy fruits jump out on the front of the palate with
toasted oak and warm cinnamon spice rounding out the flavor to
follow
- Finish - hints of caramel apple lead the finish with a long and
flavorful mix of sweet tobacco, ground cinnamon and cacao
For more information on how to enter the sweepstakes and
official rules and regulations, please visit the website.
###
About Old Forester Bourbon:
Old Forester is Brown-Forman's founding brand, founded in 1870 by
George Garvin Brown. Brown believed
Old Forester was so pure and consistent that he sealed it, signed
it, and pledged, "There is nothing better in the
market."
Please sip responsibly.
Old Forester Kentucky Straight Bourbon Whisky, 53.5% Alc. by Vol.,
Old Forester Distilling Company at Louisville in Kentucky. OLD
FORESTER is a registered trademark. ©2024 Brown-Forman. All rights
reserved. Please do not share or forward this content with anyone
under the legal drinking age.
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SOURCE Old Forester