The exclusive partnership grants Novobeing the
right to leverage Positron's extensive content library within the
healthcare sector, significantly enhancing the company's VR
offerings.
BOSTON, June 19,
2024 /PRNewswire/ -- Novobeing, a pioneer in
immersive technology for enhanced well-being, is pleased to
announce a strategic partnership with Positron Voyager Inc., a
virtual reality (VR) entertainment company based in Los Angeles, CA.
Partnership Terms
Under the exclusive license, Novobeing will gain access to
Positron's award-winning VR content library as well as the ability
to utilize existing 3D assets to create new immersive wellness
experiences. This partnership enables Novobeing to broaden its
offerings with new immersive experiences designed to entertain and
distract users, adding to its established therapeutic, meditation,
and breathwork programs.
Jeffrey Travis Founder and CEO of Positron will join Novobeing's
advisory board to provide corporate strategy support and leverage
his extensive experience and network to help support the company's
expansion. Jeffrey Travis is an
award-winning writer, director, producer and VR industry pioneer
based in Los Angeles.
"I am pleased to partner with Novobeing and help extend the use
of our one-of-a-kind experiences to healthcare settings. There is
an urgent need for mental health support in hospitals, and
innovative XR technologies like Novobeing can make a true
difference in the lives of those facing hospitalization and serious
illness," said Travis.
Commenting on Positron's impact, Nik
Vassev, Co-Founder and COO of Novobeing, noted, "Jeffrey and
the Positron team are true pioneers in combining cinematic
storytelling with virtual reality to create transformative
experiences. We are excited to offer these to our customers and
bring much-needed joy and uplifting moments during challenging
times."
Positron's Cinematic VR Experiences and Technology
Positron is renowned for delivering multisensory VR experiences
that seamlessly blend the drama of cinematic storytelling with
advanced engineering and technology. Their XR Cinemas, featuring
their Voyager® motion chairs, have become popular attractions in
museums, exhibitions, cinemas, and entertainment spaces worldwide.
The company's innovative chairs incorporate haptics and scents to
provide an unparalleled immersive experience.
Positron's VR experiences have garnered several prestigious
awards, highlighting their excellence in the field. Their accolades
include the Lumiere Award 2022 for Best Use of VR and Best VR
Museum & Education Experience, the Telly Awards 2020 for Best
Immersive & Mixed Reality Experience, and a Visionary Award
nomination at the Cannes Festival 2020.
One notable experience is "The Secrets of Tutankhamen," where
audiences can relive the discovery of Tutankhamun's tomb, flying
through photorealistic scenes captured in astonishing detail using
volumetric capture in Egypt.
Positron has established a global network of cinematic XR Cinema
centers, and has partnered with industry giants like Disney,
Universal, and DreamWorks. Their XR Cinema experiences have been
offered in multiple cities across the U.S., as well as in
Mexico, Canada, France, Australia, and Taiwan, bringing their groundbreaking VR
technology to a worldwide audience.
About Novobeing
Novobeing combines proven well-being practices with immersive
technology to create calmer, healthier, and more relaxing
environments. Our easy-to-use XR platform sets a new standard in
well-being, transforming high-stress areas, including corporate
offices and healthcare facilities, into spaces of rejuvenation and
holistic well-being. The Novobeing platform offers a variety of
on-demand wellness sessions, immersive meditations, calming
environments, soundscapes, and science-backed programs, making
essential stress relief and mental health tools engaging and
accessible. For more information, visit www.novobeing.com.
About Positron
Positron is an immersive entertainment and technology company
producing and distributing premium cinematic VR experiences on
their patented Voyager VR motion chairs. Positron XR Cinemas are
offered globally in museums, theaters, and tourist destinations,
Positron was recognized by Fast Company as a "Top 10 VR/AR
Company." For more information, visit www.gopositron.com.
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SOURCE Novobeing Inc.