Gravyty's 2024 Alumni Trends Report reveals key insights
on current state of alumni engagement and
giving
NEW
YORK, July 22, 2024 /PRNewswire/ -- According to
a new report by Gravyty, a leader in engagement and fundraising
technology, nearly 70% of alumni have donated to their college or
university, and those that have participated in their alumni
mentoring program are 200% more likely to
give.
The report breaks down findings from a new alumni engagement
survey, which solicited feedback from nearly 600 U.S.-based
four-year higher education alumni, including the most recent
graduating class.
"These findings demonstrate that alumni engagement programs play
a critical role in advancement and provide enormous value to alumni
today. Alumni are relying on digital engagement platforms in
particular to stay connected, find valuable career support, and tap
into opportunities to donate to their alma maters," said
Jay Kuhlman, CEO, Gravyty.
Gravyty's Alumni Trends 2024 Report uncovers several key
themes:
- Alumni are more connected than ever: 61% of alumni
are using multiple digital platforms (i.e. alumni portals, social
media) to connect with fellow alumni.
- Key giving indicators: Over 93% of alumni who have
donated to their schools are also active on their alumni
portal.
- Career support: Alumni across all generations rank
career support and networking as the top 2 most valuable services
that their alma mater can offer.
- Mentoring unlocks philanthropy: Alumni who have
participated in a mentoring program say they are 200% more likely
to donate in the future.
- The digital shift: Alumni prefer to engage with
their alma maters through email and social media over traditional
channels like phone and direct mail.
Kuhlman continued,"By leveraging Gravyty's market-leading
platform, organizations can deliver the modern engagement
experience that alumni expect, while achieving greater impact
through their programs. As the advancement landscape continues to
evolve, we are excited to partner closely with our customer
community and bring more innovative and future-proof solutions to
market."
Gravyty's Alumni Engagement Trends Report can be viewed
here.
To get an exclusive first look at the report and get a free
copy, visit Gravyty at Table #1 at the CASE Summit for Leaders in
Advancement.
To learn more about Gravyty and its groundbreaking engagement
and fundraising platform, please visit gravyty.com.
About Gravyty
Gravyty's all-in-one engagement and fundraising solution
empowers organizations to build thriving online communities,
deliver best-in-class digital giving strategies, and fundraise more
effectively. Our global team is composed of fundraising and
engagement veterans with deep expertise in the industries in which
they serve. Gravyty is trusted by more than 2,000 institutions and
organizations including University of
Pittsburgh, Boston University,
and Susan G. Komen. For more
information, visit https://gravyty.com/.
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SOURCE Gravyty