Aquasana's sixth annual Water Quality Survey taps into U.S.
water quality concerns as worries about lead, PFAS and
microplastics climb
AUSTIN,
Texas, Aug. 1, 2024 /PRNewswire-PRWeb/ --
Aquasana, a leading maker of high-performance water filtration
solutions for the home, today announced the results of its sixth
annual Water Quality Survey, which polls Americans about their
drinking water knowledge, habits and concerns in honor of National
Water Quality Month. One of the most notable findings from this
year's survey, which polled 1,093 U.S. adults in April 2024, is that the majority of Americans
believe filtering their drinking water at home contributes to
longevity. In fact, more than three-quarters (76%) of Americans
believe drinking clean, filtered water aids in living a longer and
healthier life, and 77% agree that access to clean, trustworthy tap
water at home is important for their health.
According to Aquasana's 2024 Water Quality
Survey, most Americans now believe filtered tap water is the most
trustworthy source of clean drinking water, ahead of bottled
water.
"We conduct the Aquasana Water Quality Survey every year to keep
a finger on the pulse of how people really feel about their
drinking water, as well as track new trends and top areas of
concern," said Derek Mellencamp,
General Manager of Aquasana. For the first time, this year's survey
asked people to identify the top three lifestyle choices they think
are most important for living a longer and healthier life. Proper
hydration came in as the third most important lifestyle choice out
of eight options, following diet and nutrition, and adequate sleep.
"Americans understand that hydrating is essential for wellness, and
the quality of the water they're drinking is just as important, if
not more, than the quantity."
According to this year's survey, most Americans (56%) now
believe that filtered tap water is the most trustworthy source of
clean drinking water, ahead of bottled water, up from 14% from
2023. In contrast, public trust in the tap has declined
significantly over the past year. Only 8% of Americans selected
unfiltered tap water as the most trustworthy drinking source in
2024, a dramatic 74% drop from 31% in 2023.
"We've previously reported that overall awareness around water
quality issues has been steadily rising in recent years, along with
the number of people choosing to filter their water at home," said
Mellencamp. "From lead in pipes and school drinking fountains, to
PFAS hotspots around the country, and the sheer prevalence of
microplastics in our water and food supply – the frequency and
visibility of high-profile water concerns across the country
continue to rise. It's clear that consumers are paying attention,
and they are increasingly taking action to protect their overall
health and wellbeing."
When it comes to specific drinking water contaminants, Americans
cited lead as their number-one contaminant of concern (24%) – up
50% from just 16% in 2023 – followed by bacteria, cysts and viruses
(23%), chlorine and chloramines (10%), pesticides and herbicides
(10%), PFAS (10%), microplastics (9%), fluoride (8%), VOCs (3%) and
pharmaceuticals (3%). While lead has consistently ranked among the
top contaminants on Aquasana's annual list, the 2024 survey found
significant growth in U.S. concern over PFAS and microplastics. The
number of U.S. adults who cited microplastics as their number-one
concern grew 350% compared to just 2% in 2023. Overall, the survey
found that 83% of Americans are concerned about microplastics being
in their drinking water.
Although PFAS tied for third place among other contaminants in
this year's survey, concern over the toxic "forever chemicals" in
drinking water has risen significantly over the past few years –
spiking 233% from just 3% of U.S. adults in 2020 to 10% in 2024. In
fact, concern over PFAS has risen the highest of any contaminant
that Aquasana has tracked since 2020. On a broader scale, the vast
majority of Americans (80%) reported being at least somewhat
concerned about the presence of PFAS in their homes.
"Installing a water filter is a simple and effective way to
instantly improve the overall health and wellness of a home," added
Mellencamp. "We're excited to see that more Americans are
recognizing the vital role that drinking clean, filtered water
plays in living a longer and healthier life, and we're committed to
providing high-performance water treatment solutions they can count
on and trust."
Aquasana's high performance Claryum® filtration technology is
certified to remove up to 99% of 78 contaminants, including lead,
PFOA/PFOS, bacteria and viruses, pesticides, herbicides,
microplastics and more. For the full list of survey results and
more insights into how Americans feel about their drinking water,
visit aquasana.com.
About Aquasana
Aquasana, an A. O. Smith Corporation company (NYSE-AOS), is
dedicated to improving the overall health and wellness of every
home by delivering clean, healthy and great-tasting water through
its best-in-class water filtration systems. Aquasana's family of
award-winning premium water filters – including whole-house
filtration systems, shower filters, under sink and countertop
filters, reverse osmosis systems and portable filter bottles –
provide easy and immediate access to healthy water at home and on
the go.
Media Contact
Cindy Young Vanhoutte, Aquasana,
1 512.585.0394, cindy.young@aquasana.com, www.aquasana.com
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SOURCE Aquasana