New Destination, E!+, Will Spotlight Inclusive
Storytelling and Connect Content Creators with NBCUniversal's
Cross-Cultural Audiences and Advertisers
NEW
YORK, June 17, 2024 /PRNewswire/ -- Today,
NBCUniversal announced it has expanded its partnership with the
inclusive mission-driven media company, Group Black, and will
launch a new content collection on Peacock. This destination, E!+,
will focus on programming that resonates with multicultural
audiences and will officially launch later this year.
In collaboration with NBCUniversal, Group Black will develop
original content alongside the leading media and entertainment
company's acclaimed programming and the Black Excellence 365
initiative.
This builds upon NBCUniversal and Group Black's existing
partnership, which originated from Peacock's Black Excellence 365
program in 2023. Through this initiative, NBCUniversal curated a
collection of Black-led and diverse content marketed and sold by
Group Black, fostering year-round advertising opportunities and
investments in the Black-owned ecosystem. More than 30 brands
signed on in the first year, which saw an average reach lift of
+19% on top of NBCUniversal's direct deals.
"With this expanded partnership, NBCUniversal is leveraging the
E! brand and its deep connection to pop culture to deliver a new
destination on Peacock for cross-cultural audiences and marketers,"
said Peter Blacker, EVP, Streaming
& Data Products and Head of Diversity, Equity & Inclusion,
Advertising and Partnerships, NBCUniversal. "The E!+ collection
provides brands of all sizes new opportunities to connect with
engaged multicultural viewers and enhance visibility in Peacock's
pristine ad environment."
"At Group Black, we're committed to reshaping media ownership
and investment. Partnering with NBCUniversal marks a significant
milestone in realizing this vision," said Cavel Khan, Group Black's Chief Growth Officer.
"Through E!+ with Peacock and NBCUniversal, we're offering a home
for multicultural content to shine and facilitating meaningful
connections between the marketplace and diverse audiences."
About NBCUniversal
NBCUniversal is one of the
world's leading media and entertainment companies. We create
world-class content, which we distribute across our portfolio of
film, television, and streaming, and bring to life through our
theme parks and consumer experiences. We own and operate leading
entertainment and news brands, including NBC, NBC News, MSNBC,
CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo,
USA Network, and Peacock, our
premium ad-supported streaming service. We produce and distribute
premier filmed entertainment and programming through Universal
Filmed Entertainment Group and Universal Studio Group, and have
world-renowned theme parks and attractions through Universal
Destinations & Experiences. NBCUniversal is a subsidiary of
Comcast Corporation. Visit www.nbcuniversal.com for more
information.
About Peacock
Peacock is NBCUniversal's streaming
service providing audiences with a singular, unmatched content
destination. As one of the most complete streaming products on the
market, Peacock offers exclusive breakout original series; more
than 8,000 hours of live sports and entertainment programming; hit
movies right after theaters from Universal Pictures, Focus
Features, DreamWorks Animation and Illumination; next-day access to
all new shows from NBC and Bravo; fan-favorite library content;
daily live news; as well as live channels from brands including
Hallmark and WWE. Built on the foundation of NBCUniversal with a
spirit that is all Peacock, the platform delivers for its audiences
with innovative technology, creative partnerships, and
entertainment that is truly entertaining.
About Group Black:
Group Black is an MBE-certified media company dedicated to
connecting brands with diverse audiences. Committed to fostering an
inclusive media ecosystem, Group Black amplifies diverse
storytelling and deepens the investment pipeline for diverse-owned
businesses. Informed by marketing and creative expertise, Group
Black crafts contextually relevant strategies that resonate with a
multicultural generation. Group Black is where culture calls
home.
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SOURCE Group Black