The partnership names adMarketplace as Mozilla's preferred
partner to sell its privacy-preserving homepage tiles, and expands
the relationship into additional surfaces.
NEW
YORK, July 16, 2024 /PRNewswire/ -- Mozilla, the
privacy focused tech company behind the Firefox browser, and
adMarketplace, a search advertising company, today announced they
have expanded their advertising partnership for sponsored tiles and
Firefox's new tab experience.
This advertising partnership is part of Mozilla's effort to
raise the bar on the digital advertising industry by innovating new
privacy-preserving but effective advertising solutions. Mozilla's
Firefox browser creates high value advertising opportunities to
enable businesses to advertise without compromising user privacy.
The two companies have been working together since 2019 to
implement a seamless connection between the privacy-oriented
browser and brands, and to provide accurate measurement to
advertisers.
"Firefox is an ideal partner to innovate with, especially as the
consumer internet journey changes," said Adam J. Epstein, co-CEO and President of
adMarketplace. "We share a joint commitment to creating the ideal
user experience and this expanded partnership aligns our
organizations to revolutionize the user's new tab experience."
"The online advertising industry is undergoing significant
transformation. Innovation is critically needed so that privacy and
advertising can coexist," said Katherine
Bose, Vice President of Business and Corporate Development
at Mozilla. "We're happy to partner with adMarketplace in order to
bring these privacy-preserving ad solutions to more
advertisers."
For more information on how adMarketplace is revolutionizing the
search journey, please visit: www.admarketplace.com.
About adMarketplace:
adMarketplace is a search advertising company that helps consumers
discover relevant brands and products on the open web. For over two
decades, adMarketplace has connected the world's largest
advertisers with consumers when they search outside of the legacy
search engines. Today, millions of people worldwide engage with
adMarketplace's exclusive, transparent media opportunities across
the internet's leading browsers, shopping apps, and review sites.
adMarketplace's mission is to deliver engaging consumer search
experiences while empowering advertisers to measure media
performance accurately. Learn more about adMarketplace by visiting
our website and following us on LinkedIn and Instagram.
About Mozilla:
Mozilla Corporation is the non-profit-backed technology
company behind pioneering brands like Firefox, the
privacy-minded web browser, and Pocket, the content discovery
platform. More than 270 million people around the world use its
products each month. Founded in 1998 and based in San Francisco, Mozilla's mission
is to ensure the internet is a global public resource, open and
accessible to all.
Media Contact:
Haidi Kelly, SVP of Marketing
hkelly@admarketplace.com
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SOURCE adMarketplace