LONDON, April 16,
2024 /CNW/ -- Morphy Richards, a renowned brand
known for its high-quality, British-style, and innovative products,
has proudly announced an upgrade in its brand strategy,
encapsulated in the new slogan, "Smart Ideas for Your Life." This
strategic upgrade, which focuses on "innovation" and "smart ideas",
aims to broaden the range of products and services. The goal is to
promote a lifestyle that is driven by innovation, and it will not
only focus on the home experience but also pay attention to
people's passion for the outdoors and give more portable
choices.
In line with the brand positioning upgrade, Morphy Richards is set to introduce products
that embody the essence of a smart lifestyle globally. Starting in
March, during the AWE Shanghai 2024, Morphy
Richards has unveiled several innovative products in
China's market, including a
Foldable Multifunction Cooking Pot and a Handheld Fan. These
products introduce innovations that enhance various aspects of
life, reflecting the unique wisdom of living today.
The Foldable Multifunction Cooking Pot is a testament to
Morphy Richards' commitment to
innovation and smart living. It allows users to fry and boil
different foods simultaneously, making it an ideal choice for
family meals or social gatherings. Its foldability is a
game-changer for outdoor enthusiasts, offering ease of transport
and storage without compromising on functionality. Whether it's a
cozy dinner at home or a camping adventure, this cooking pot is
designed to meet the culinary needs of any occasion.
Equally impressive is the Handheld Fan, a symbol of Morphy Richards' dedication to enhancing life's
comfort and convenience. This compact device boasts a remarkable
wind speed of 13.7m/s, ensuring immediate relief from
the heat. Its quick charging capability and extended battery life
make it a reliable companion in various environments, including the
home, office, and outdoors. More than just a gadget, the fan is a
lifestyle choice that reflects the smart, efficient, and adaptable
nature of modern living.
Morphy Richards is committed to
introducing more innovative solutions that cater to the delightful
lives of people worldwide. In 2024, the brand is set to unveil more
innovations and is eager to share the mission of" innovate for
enlightening progress "with business partners.
For more information, please
visit https://global.morphyrichards.com/.
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SOURCE Morphy Richards