Featuring whole bean cocoa manufactured by Maverick Chocolate
Co. and blended with a fruiting body mushroom blend, matcha, chai
and other spices, Morning Bliss is the newest morning boost to
shake up the alternative coffee market.
CINCINNATI, May 16, 2024
/PRNewswire-PRWeb/ -- Morning Bliss has announced the launch of its
new coffee alternative, featuring Maverick Chocolate's whole-bean
cocoa infused with fruiting body mushrooms, matcha, chai and
additional spices.
"We took two years to develop a recipe and
secure the kind of ingredients that we believed would provide a
great tasting product that was extremely healthful and sourced the
right way."
Morning Bliss is the brainchild of Scott
Picton and Melissa Hagerty,
who were living in Maui, Hawaii,
when Morning Bliss was created. Due to health issues, both were
looking for a healthier alternative than their typical morning
coffee and each wanted something that provided a better taste and
featured better-tasting, ethically sourced ingredients.
"We love our caffeine and a hot beverage in the morning, but we
both felt like we needed a more healthful morning drink that made
us feel alert, awake and ready for the day," Hagerty said. "The
fact you can sneak in mushrooms, maca, matcha and chai makes it a
great alternative coffee with better ingredients than most."
They chose Cincinnati-based
Maverick Chocolate Co. because of Picton's family connection as the
founders of Maverick Chocolate, in addition to the company's
"bean-to-bar" manufacturing process and direct-trade partnerships
with farmers.
The fruiting body mushroom blend is sourced from Hawaii's Big Island and features a mix of
seven mushrooms: Lions Mane, Shiitake, Reishi, Tremella, Cordyceps,
Maitake, and Turkey Tail; each featuring their own set of health
benefits.
For example: Lions Mane is known to support brain and nerve
health while Reishi has been used to calm the mind, treat
respiratory conditions and insomnia. Meanwhile, the compounds in
Turkey Tail have been shown to
modulate immune cell function, trigger antioxidant enzyme's
increase white blood cells, and enhance production of the body's
own defense chemicals.
"We tried a lot of other coffee alternatives on the market and
never found one that we thought tasted right and used organic,
ethically sourced ingredients. So, we took two years to develop a
recipe and secure the kind of ingredients – specifically whole bean
cocoa and a fruiting body mushroom blend – that we believed would
provide a great tasting product that was extremely healthful and
sourced the right way," Picton said.
Morning Bliss is Maverick Chocolate's first coffee alternative
beverage, which are gaining popularity as consumers seek
substitutes for their morning, afternoon or evening cup of Joe.
According to Allied Market Research, the global coffee substitute
market is projected to reach $1.9
billion by 2032, growing at a compound annual rate of 4.2%
over a 10-year period.
About Maverick Chocolate Co.
Award-winning Maverick Chocolate Co. is family owned and
operated and was founded in 2013 by Paul
and Marlene Picton. The bean-to-bar craft chocolate company
uses ethically sourced cocoa beans in products from chocolate bars
to truffles and drinks. The first Maverick Chocolate location
opened in 2014 at Findlay Market in Cincinnati. The second location opened in 2018
at Cincinnati's Rookwood Commons.
For more information, visit maverickchocolate.com.
About Morning Bliss
Founded by Melissa Hagerty and
Scott Picton, Morning Bliss is the
new coffee alternative featuring whole-bean cocoa, a fruiting body
mushroom blend, maca, matcha, chai and an additional spice blend.
Morning Bliss is currently available for purchase from Maverick
Chocolate Co.
Media Contact
Valerie Gritton, Morning Bliss, 1
5028124270, valeriegritton@gmail.com, maverickchocolate.com
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SOURCE Morning Bliss