The fondue franchise has begun development and plans to open in
the high-profile market by early 2025.
TAMPA,
Fla., May 2, 2024 /PRNewswire-PRWeb/
-- Melting Pot, the iconic fondue franchise with 92
restaurants nationwide, is developing its newest location in
Coral Gables, Florida. With a
lease signed for 320 Miracle Mile, the franchise is working toward
building out the interior of the site while maintaining the
historic charm of the exterior. The new restaurant, which will be
designed in line with the new Melting Pot Evolution prototype, will
fit seamlessly into the Coral
Gables community while making the beloved fondue experience
even more accessible to a diverse range of prospective guests.
"Coral Gables is a high-profile
market. It's one of South
Florida's most sought-after shopping destinations," said
Dan Stone, chief operating and
development officer at Front Burner Brands, the Florida-headquartered restaurant management
company that operates The Melting Pot. "Miracle Mile is a four-block boulevard that is
lined with restaurants, shops, boutiques and art galleries. There's
close to 10 million square feet of office space within walking
distance. University of Miami is less
than three miles away and there are multiple hotels in the area,
including the historic Biltmore Hotel."
Stone described Miracle Mile as
"the who's who of restaurants," noting that there are many
celebration-based concepts in the area. While there are both
national and local players that offer polished-casual and
fine-dining experiential dining, there's nothing quite like Melting
Pot.
"We're going to be in good company," Stone said. "We think we'll
be a perfect complement to Miracle
Mile, and we're excited about the space we've secured. It's
a single-level, 4,810-square-foot building that was formerly a
bridal shop, and there's a valet station right outside."
The new Melting Pot Evolution prototype allows for a wider range
of experiences within the restaurant, meaning the Coral Gables location will be able to
accommodate many guests with a range of desires. While there's "no
better celebratory concept than [Melting Pot]," Stone explained,
guests in Coral Gables can tailor
exactly how they celebrate with Melting Pot to each unique
situation. From the Ultimate 5-Course Experience to a more brief
and bar-centric visit, there will be something for everyone.
While Melting Pot has primarily focused on expansion through
franchising and has already executed two new agreements this year,
Stone said the Coral Gables market
offered a great opportunity to develop a corporate-owned
restaurant.
"We do have multiple restaurants in South Florida, but the closest Melting Pot is
about 10.5 miles away in Kendall, which is a 25-minute drive
without traffic; the Coral Gables
market is very underserved by our brand right now," Stone said.
"Establishing this location in the market will tell people that
there are multiple ways to experience the Melting Pot brand, and
we're really excited to bring that to Coral Gables."
After a strong 2023, with over 20% of restaurants reopening
after a push to remodel, Melting Pot has continued to support
growth in the system; the brand is on track to see a total of 37
remodeled reopenings this year alone. The franchisor has launched a
new Franchisee Growth Incentive, offering new franchisees a
compelling opportunity to join the Melting Pot family. The new
Coral Gables location, along with
all new developments, will also embrace this new prototype.
"After years of strong unit-level growth, we are focused on
revitalizing the brand nationwide, bringing Melting Pot restaurants
to new communities and reviving and expanding our presence in
others," explained Bob Johnston, CEO
of The Melting Pot. "The Coral
Gables location will be a strong addition to our network,
and we look forward to seeing the positive impact we will have on
the Coral Gables community."
Looking toward the rest of the year, Johnston says he is excited
to learn more about prospective owners as the brand works to grow
in Tennessee, Alabama, South
Carolina, Texas,
Kentucky, Michigan, New
York, Kansas, California, Nebraska, Ohio, Iowa,
Colorado, Washington, Arizona, New
Jersey and Mississippi.
About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining
experience for more than 45 years. As the premier fondue restaurant
franchise, Melting Pot has 92 restaurants in 31 U.S. states and
Canada. Known for offering a
variety of fondue cooking styles and unique entrées, Melting Pot's
menu also features cheese fondues, salads, fine wines, spirits and
chocolate fondue desserts. Fondue fans can join Melting Pot's Club
Fondue for exclusive promotions, special events and advance holiday
reservation privileges. Melting Pot is an affiliate of Front Burner
Brands, a restaurant management company headquartered in
Tampa, Florida. For more
information, visit http://www.meltingpot.com. To learn more about
franchise opportunities with Melting Pot, please visit
http://www.meltingpotfranchise.com.
About Front Burner
Headquartered in Tampa, Front
Burner is the restaurant management company for Melting Pot
Restaurants, Inc., and the new casual whimsical dining concept
Melting Pot Social! Melting Pot currently has 92 restaurants in 31
U.S. states and Canada. Melting
Pot Social opened its first location in July
2021 in Asheville, NC. For
more information, visit http://www.frontburnerbrands.com.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
View original
content:https://www.prweb.com/releases/melting-pot-continues-expansion-set-to-open-newest-location-at-320-miracle-mile-in-coral-gables-florida-302134471.html
SOURCE Melting Pot