NEW
YORK, May 16, 2024 /PRNewswire/ -- S4Capital's
operating brand Media.Monks, a digital-first advertising and
marketing services company, has appointed Laurent Farci as the new Chief Information
Officer (CIO). In this new capacity, Laurent will play a crucial
role in supporting the needs of the organization by consolidating
and standardizing its tech platforms to enhance the monitoring and
flow of information. Additionally, he will identify the best
methods for sharing information to establish a sophisticated,
scalable technology ecosystem across S4Capital.
Laurent recently led the organization's migration to a
standardized customer relationship management system and will aim
to replicate this success for all Media.Monks' major platforms
globally. This work supports Media.Monks' mission to establish a
unitary, integrated structure and streamline operational
efficiency.
Laurent brings a wealth of experience to this role, having spent
nearly 20 years in the system technology space and having been with
Media.Monks for the past six years. In previous Media.Monks roles,
he largely managed the company's Salesforce utilization; as the
software grew to become one of the main platforms used internally,
Farci's scope in managing internal technology implementation
likewise expanded. Prior to joining the company, he worked at
Capgemini and also managed his own independent consulting firm.
"Appointing Laurent Farci as CIO is a logical step forward and
underscores our commitment to robust Information Governance. We
have complete confidence in Laurent's ability to enhance our tech
infrastructure and expertise to drive our tech platforms towards
greater efficiency," said Jean-Benoit
Berty, COO of S4 Capital.
"A strong tech foundation is the cornerstone of highly efficient
and effective organizations," said Laurent
Farci, CIO at Media.Monks. "I am excited to spearhead
efforts to consolidate and standardize our tech platforms to ensure
seamless information flow and operational excellence across all
areas of the business."
Laurent and his team of IT professionals, engineers, business
analysts, and system administrators will drive operational
excellence by reviewing and consolidating tech platforms and
developing solutions tailored to the business while focusing on
leveraging AI as a core foundation. Their focus will cut across
finance, legal, marketing, growth, accounts, HR, and information
security, ensuring that all facets of the organization benefit from
optimized tech solutions.
About Media.Monks
Media.Monks is the global, purely
digital, unitary operating brand of S4Capital plc. Since 2021,
Media.Monks has combined diverse solutions—media, data, social,
platforms, studio, experience, brand and technology services—to
serve as a consultative partner integrating systems and workflows
that deliver unfettered content production, scaled experiences and
data science fueled by AI and the industry's very best talent and
teams.
Media.Monks was named a Contender in The Forrester Wave™: Global
Marketing Services. It has earned a constant presence on Adweek's
Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10
Creative Companies (2022-23), and earns continual inclusion in
AdExchanger's Programmatic Power Players (2020-23). It has also
been named Adweek's first AI Agency of the Year (2023). Business
Intelligence has recognized Media.Monks in its 2024 Excellence in
Artificial Intelligence Awards program in three categories: the
Individual category, Organizational Winner in AI Strategic
Planning, and AI Product for its service Monks.Flow. Media.Monks
has earned the title of Webby Production Company of the Year
(2021-23), won a record number of FWAs, and a spot on Newsweek's
Top 100 Global Most Loved Workplaces 2023.
About S4Capital
S4Capital plc (SFOR.L) is the
tech-led, new age/new era digital advertising, marketing and
technology services company, established by Sir Martin Sorrell in May
2018.
Our strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
and local clients, and millennial-driven influencer brands. This
will be achieved by integrating leading businesses in three
practices: Content, Data&digital Media and Technology Services,
along with an emphasis on 'faster, better, cheaper, more' execution
in an always-on consumer-led environment, with a unitary
structure.
The S4Capital Board includes Rupert
Faure Walker, Paul Roy,
Daniel Pinto, Sue Prevezer,
Elizabeth Buchanan, Naoko Okumoto, Margaret
Ma Connolly, Miles Young and
Colin Day as Non-Executive
Directors.
The Company now has approximately 7,600 people in 32 countries
with approximately 80% of net revenue across the Americas, 15%
across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a
geographic split of 60%:20%:20%. Content currently accounts for
approximately 60% of net revenue, Data&digital Media 25% and
Technology Services 15%. The long-term objective for the practices
is a split of 50%:25%:25%.
Sir Martin was CEO of WPP for 33 years, building it from a £1
million 'shell' company in 1985 into the world's largest
advertising and marketing services company, with a market
capitalisation of over £16 billion on the day he left. Prior to
that Sir Martin was Group Financial Director of Saatchi &
Saatchi Company Plc for nine years.
Media Contact:
Sarah Murray, 402-658-9341
sarah.murray@mediamonks.com
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SOURCE Media.Monks