'Macho Madness' to be Unleashed in Acclaim Entertainment, Inc.'s 'Showdown(TM): Legends of Wrestling(TM)'

Share Name	Share Symbol	Market	Type
Acclaim Entertainment (MM)	NASDAQ:AKLM	NASDAQ	Common Stock

Acclaim (NASDAQ:AKLM)
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'Macho Madness' to be Unleashed in Acclaim Entertainment, Inc.'s 'Showdown(TM): Legends of Wrestling(TM)' Company Signs Exclusive Agreement with 'Randy 'Macho Man' Savage' To Join Its Ultimate Wrestling Video Game Supercard GLEN COVE, N.Y., March 03 /PRNewswire-FirstCall/ -- The "madness" that captivated the world of professional wrestling will once again rule the squared circle, as Acclaim Entertainment, Inc. (Nasdaq.SC: AKLM) today announced that it has exclusively signed Randy 'Macho Man' Savage to appear in SHOWDOWN(TM): Legends of Wrestling(TM). Currently under development with Acclaim Studios Austin, SHOWDOWN(TM): Legends of Wrestling(TM) features signature entrances and taunts for each of its 70+ Legends and an array of bone-breaking matches, including Table, First Blood, Iron Man, Hardcore, Ladder, Cage and Battle Royal. "Every sport has a handful of legendary athletes who possess an extraordinary ability to connect with the fans," said Brian Shields, Brand Manager for Acclaim. "Randy 'Macho Man' Savage is one of those athletes and we're thrilled to announce his involvement in SHOWDOWN(TM): Legends of Wrestling(TM). Wrestling fans of all ages have been waiting to see this legend back inside the ring and heat things up the way that only the Macho Man can." "OH YEAH! The Madness is back! The thought of returning to the ring with Acclaim for SHOWDOWN: Legends of Wrestling gives the Macho Man goose bumps," said Randy 'Macho Man' Savage. "Don't be mistaken; I'm not here to make friends. I'm here to drop the big elbow on anyone who gets in my way. I've been on one side my whole career and that's mine. I've made it clear who I'm gunnin' for -- the only question is, 'will he accept my challenge?' Find out this June, as the most dangerous man in the history of professional wrestling returns. Dig it!" Exclusive images of Savage can be viewed at Acclaim's SHOWDOWN: Legends of Wrestling Web site (http://www.legendsshowdown.com/). Fans can visit the site and register to become part of "The Legends Legion," a free membership that qualifies them to receive ongoing email updates highlighting the latest gameplay and talent announcements. The SHOWDOWN(TM) site also provides visitors with exclusive product information and free downloadable content. A second-generation professional wrestler since 1975, Randy 'Macho Man' Savage is a six-time World Heavyweight Champion. One of the sport's most successful and popular wrestlers, Randy 'Macho Man' Savage has also achieved mainstream celebrity status outside of the squared circle. Recognized by many as the official spokesperson for Slim Jim products, Savage also starred in Sony Films' "Spider-Man" and most recently released his debut Rap album titled, "Be A Man." Randy 'Macho Man' Savage is the latest addition to the roster of more than 70 legends who appear in SHOWDOWN(TM): Legends of Wrestling(TM), including Sting, Diamond Dallas Page, 'The American Dream' Dusty Rhodes, Jake 'The Snake' Roberts and Ultimate Warrior. Additional wrestlers will continue to be announced over time, and join such all-time greats as: -- Mr. Fuji -- Bret "Hitman" Hart -- Rocky Johnson -- "Mouth of the South" Jimmy Hart -- Owen Hart -- "Rowdy" Roddy Piper -- Harley Race -- "Big Poppa Pump" Scott Steiner -- Rick Steiner -- Big John Studd -- Kerry Von Erich -- Abdullah The Butcher -- King Kong Bundy -- Rick Martel -- Nikolai Volkoff -- 'Hot Stuff' Eddie Gilbert --Bobby 'The Brain' Heenan -- The Dynamite Kid -- 'Superstar' Billy Graham -- Iron Sheik -- 'Mr. Wonderful' Paul Orndorff -- British Bulldog -- Dory Funk, Jr. -- Hacksaw Jim Duggan -- Ivan Putski -- Jerry 'The King' Lawler -- Jimmy 'Superfly' Snuka -- Ricky 'The Dragon' Steamboat -- Sabu -- The Sheik -- Terry Funk SHOWDOWN(TM): Legends of Wrestling(TM) will be available in June 2004 across the next-generation systems at suggested retail process to be determined. For more information on this game, please visit http://www.legendsshowdown.com/. About Acclaim Entertainment Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates five studios located in the United States and the United Kingdom, and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Australia, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines periodically. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com/. The statements contained in this release which are not historical facts are "forward-looking statements." Acclaimcautions readers of this press release that a number of important factors could cause Acclaim's actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, including, without limitation, the financial strength of the interactive entertainment industry, dependence on new product introductions and the ability to maintain the scheduling of such introductions, technological changes, dependence on major platform manufacturers and other factors that could affect Acclaim, are described in Acclaim's Annual Report on Form 10-K for the fiscal year ended March 31, 2003, and Acclaim's subsequent Quarterly Reports on Form 10-Q, all of which were filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. Contact: Alan B. Lewis Tara Monahan Acclaim Entertainment, Inc. Acclaim Entertainment, Inc. (516) 656-5000 (516) 656-5000 DATASOURCE: Acclaim Entertainment CONTACT: Alan B. Lewis, +1-516-656-5000, ; or Tara Monahan, +1-516-656-5000, , both of Acclaim Entertainment, Inc. Web site: http://www.acclaim.com/ http://www.legendsshowdown.com/

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AKLM Acclaim Entertainment (MM)