MRI Engage CRM delivers easy-to-use,
comprehensive functionality to track and interact with prospects
and residents from lead to renewal
SOLON,
Ohio, June 18, 2024 /PRNewswire/ -- MRI
Software, a global leader in real estate solutions and services,
has launched MRI Engage CRM™, an integrated CRM and
communications tool that helps multifamily organizations achieve
their leasing and occupancy goals. It works together, separately,
or alongside existing tech to create a unified experience from the
first AI chat conversation through application, service requests,
and renewal.
"Many multifamily organizations struggle with CRM systems that
are overly complicated to use, time-consuming to implement, and
lack the comprehensive functionality to manage leads and resident
communications," said John
Ensign, President and Executive Managing Director,
North America at MRI Software.
"These challenges create a steep learning curve for new staff and
require more training to drive user adoption, and properties must
often use additional, separate systems to achieve business
goals.
"MRI Engage CRM delivers the unified prospect, resident and
communications tools that property and leasing teams need, without
sacrificing the features that help them deliver the right messages
at the moments that matter."
MRI Engage CRM is quick to implement and works with a variety of
property management systems, including MRI and Yardi. It combines a
full communications suite with a powerful CRM system, allowing
multifamily teams to efficiently track and interact with
prospective renters, applicants, and residents through one
application. Key features and capabilities include:
- End-to-end workflow with a 360-degree view of every interaction
across the resident lifecycle;
- Prospect and resident guest cards with configurable views and
reporting;
- Integrated maintenance scheduling and streamlined service
request management;
- A full communications suite, enabling call management, prospect
and resident drip campaigns, and automated task scheduling.
Ensign continued, "Property and leasing staff struggle with
competing priorities every day. MRI Engage CRM provides actionable
visibility into the collective experience of leads, applicants and
residents, enabling onsite teams to follow up faster and turn great
experiences into years-long relationships."
The MRI Living® suite of multifamily property management tools
also includes the MRI Engage Leasing Chatbot, a smart, AI-powered
communications tool that uses natural language processing to
anticipate and answer questions, nurture leads, and drive prospects
to schedule tours and apply for units online. It drives automation
and intelligence through MRI Agora Artificial Intelligence (a2i),
representing MRI's responsible approach to AI technology. Together,
MRI Engage CRM and the MRI Engage Leasing Chatbot provide an
enhanced 360-degree view of interactions that can inform
communications with prospects and residents.
MRI will showcase MRI Engage CRM and the comprehensive MRI
Living® multifamily property management toolkit at APARTMENTALIZE,
taking place June 19-21, 2024.
Attendees can book an appointment with the MRI team here or
visit booth #2341.
About MRI Software
MRI Software is a leading provider of real estate software
solutions that transform the way communities live, work and play.
MRI's open and connected, AI-first platform empowers agents,
owners, operators and occupiers in commercial and residential
property organizations to innovate in rapidly changing markets. MRI
has been a trailblazer in the PropTech industry for over five
decades, serving more than six million users worldwide, including
the public and affordable housing sector. Through innovative
solutions and a rich partner ecosystem, MRI gives real estate
companies the freedom to realize their vision of building thriving
communities and stronger businesses. For more information, please
visit mrisoftware.com.
Media Contact
Rachel Antman
rachel@saygency.com
212-362-5837
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SOURCE MRI Software