The MrBeast Box Includes MrBeast's New
Feastables Milk Chocolate Bar and Will be Available at
Participating Zaxby's Restaurants on May
16
ATLANTA, May 15, 2024
/PRNewswire/ -- Saucy chicken chain Zaxby's® and the world's
#1 YouTube creator MrBeast are giving fans everywhere the latest,
feast-worthy reason to subscribe as they unleash the MrBeast
Box meal at Zaxby's restaurants nationwide starting Thursday, May 16.
As a life-long Zaxby's fan, MrBeast knows his way around a
Zaxby's menu. In true MrBeast fashion, the avid philanthropist and
the most followed personality on YouTube worked with Zaxby's to
hand-select some of his favorite menu items to create the ultimate
meal. Like MrBeast himself, the MrBeast Box dares to be bold,
original and stand out with every bite, so fans everywhere can
feast like a beast.
A first-of-its-kind collab meal for Zaxby's, the MrBeast Box is
packed with flavor:
- Zaxby's 4 Chicken Fingerz™ – premium-cut tenderloin,
marinated for 12 hours, and hand-breaded,
- Zaxby's Crinkle Fries – golden, crispy and have extra
deep crinkles to hold its signature seasoning mix,
- Zaxby's Cheddar Bites – bite-sized White Cheddar cheese
dipped in batter and fried to perfection,
- Two slices of Zaxby's Texas Toast – served with a
buttery garlic spread,
- Two signature sauces from Zaxby's saucefolio – Zax Sauce
and Ranch, and
- MrBeast's new Feastables Milk Chocolate Bar – an all-new
formula featuring simple, high-quality ingredients resulting in a
deliciously satisfying chocolate snack and not available at any
other quick-service restaurant.
The MrBeast Box will be impossible to miss, available in two
collectible boxes co-designed with MrBeast, featuring his signature
Beast colors and the iconic MrBeast panther logo that MrBeast fans
would recognize anywhere.
"I grew up going to Zaxby's, so when we started talking and
decided to make the MrBeast Box, I knew it'd be perfect to include
my new Feastables bar in it," said Jimmy
Donaldson aka MrBeast. "It's the world's best chocolate bar
and the world's best chicken, simple as that."
The MrBeast Box is only the beginning of a year-long partnership
between MrBeast and Zaxby's. Future collaborative efforts will
include video integrations, social media content and more.
"Just like MrBeast's dedicated fanbase, Zaxby's guests keep
coming back for more to see how we're raising the bar for quality,"
said Patrick Schwing, Zaxby's Chief
Marketing and Strategy Officer. "As a lifelong fan of the local
Zaxby's in Greenville, Jimmy is
the perfect partner. Zaxby's and MrBeast are bound by a mutual
admiration, small-town roots, and a dedication to our craft. We're
thrilled to join forces to deliver a beast of a meal that
stands out with every bite."
The MrBeast Box meal will be available at Zaxby's locations
everywhere starting at $12.99.* Fans
who are eager to feast like a beast can order the MrBeast Box
in-store, online, or in-app.
To stay in the know and receive digital offers throughout the
promotion, join Zax Rewardz. Customers can simply download
Zaxby's app on Google Play or the App Store or sign up online
at zaxbys.com/rewards. Fans who take their delicious chicken
with a side of saucy content won't go hungry. Keep an eye on
MrBeast and Zaxby's social channels for more feel-good action in
the coming months.
*Limited time only. Prices and participation may vary.
MrBeast Box includes one Feastables Milk Chocolate bar. Feastables
Milk Chocolate bar not sold separately.
About Zaxby's
Founded in 1990, Zaxby's® is committed to serving delicious
Chicken Fingerz™, Zalads®, wings, and signature sauces with
Southern hospitality and a modern twist. Zaxby's has over 950
locations in 17 states and is headquartered in Atlanta, Ga. For more information, visit
zaxbys.com or zaxbysfranchising.com.
Contact: Alyssa Feldmann,
afeldmann@hunterpr.com
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SOURCE Zaxby's