Innovative toymaker expands licensing
portfolio with homegrown YouTube series phenom; will bring to life
'existential, surreal adventures' of wacky colorful character
comedy
LOS
ANGELES, July 22, 2024 /PRNewswire/ -- Australia-based Moose Toys, a leading
innovator in the toy industry, is doubling down on its ability to
trend spot as the first toy company to ink a licensing agreement
with Glitch Productions for its viral animation sensation "The
Amazing Digital Circus." As master global toy partner, Moose will
lead the conceptualization and development of a full product line
of toys and plush that bring the show's quirky characters to life
in imaginative ways that will boost appeal to the ever-widening
demographic of Amazing Digital Circus fans.
The Amazing Digital Circus is a surreal dark animated comedy,
about a woman who gets trapped in a crazy virtual world along with
five other humans who are now subject to the whims of a wacky AI.
The show's pilot racked up more than 240 million views within three
months of airing, becoming the most viewed pilot of an indie
animated series on YouTube, and the first two episodes have amassed
more than 433 million views total. In February 2024 the blockbuster show was greenlit
for a full season on YouTube. Animated by Glitch Productions, the
show was created, directed and written by Gooseworx.
"The team at Glitch are true trail blazers and what we loved
about Amazing Digital Circus was how creative, current and original
the series was. We are drawn to creators who are pushing the
boundaries of innovation to partner with on new, game-changing toy
brands," said Paul Solomon, CEO,
Moose Toys. "The Amazing Digital Circus series has amassed
hundreds of millions of views since launch, showing that
people are looking for something new and fresh. We knew that the
quirky characters, story, animation style and colour palette was a
perfect match for Moose to co-create a toy line that brings the
series from digital into the real world, and we look forward to
bringing another Australian success story to the rest of the
world."
For the past several years, Moose Toys has invested in building
its global consumer product licensing program around strategic
entertainment partnerships; a strategy that has been paying
dividends. The Amazing Digital Circus licensing agreement follows
hot on the heels of the announcements of two massive deals: the
company's heralded agreement with MrBeast, AKA Jimmy Donaldson, the
#1 most subscribed YouTuber in the world and avid philanthropist,
and the multi-year global licensing renewal with BBC Studios for
Bluey, another Aussie-grown television series sensation.
Additional licensing agreements have been struck with major
studios, including Illumination's Despicable
Me and Minions, DreamWorks Animation's
Trolls and Paramount's Teenage Mutant Ninja Turtles,
among others.
The next episodes of 'The Amazing Digital Circus' begin rolling
out later this year and introduce new characters, environments and
adventures for the talented cast of outstanding voice actors who
bring to life the whimsical colorful characters.
"We're very careful with how we treat any product released under
our brand, as we want to show them the same level of care that we
treat our shows. When we met with Moose, we saw the dedication they
had to high-quality products and collaboration with partners and
knew we had found someone we could trust," said Kevin Lerdwichagul,
CEO of Glitch Productions. "Plus, the fact that we're both
Australian companies trying to make it on the international stage
meant we understood each other completely."
The growing base of Amazing Digital Circus fans will be treated
to Moose's full line of figures, plush and more in 2025. For more
information about Moose Toys visit: www.moosetoys.com.
About Moose Toys
Moose Toys exists to make kids
superhappy. For this revolutionary brand happiness lies at the
heart of everything we do. With trailblazing toy design,
development and manufacturing, no wonder our toys consistently
scoop the most longed-for awards. Sprinkling some Moose magic
across categories including action figures, collectibles, craft,
dolls, games, plush, preschool, vehicles and youth electronics,
we've earned our stripes as one of the most creative companies in
the industry. As an energetic bunch, we're always on the move,
developing groundbreaking content, entertainment and worldwide
licensing deals to boot.
This family-run business is proudly built on unshakeable ethical
foundations. Our passion for making kids superhappy stretches far
beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates
moments of happiness and laughter for the children around the world
who need it most.
We've had a BIG impact on little people, making 3.5 million kids
smile so far… and counting. Australia might be our Moose family home, but
with a strong team of 700 dotted across the world, we're committed
to sharing our signature superhappy revolution far and
wide!
About The Amazing Digital Circus
The Amazing Digital
Circus is the brainchild of Sydney-based animation studio, Glitch
Productions, and created, directed and written by Goosworx. The
show's fully 3D animated pilot has pushed the company's creative
and technical capacity further beyond what it previously created.
For fans of Glitch, this will be seen as a huge step in growth and
for those who are just discovering Glitch, it shows exciting
promise for what's to come. The series demonstrates what online
content creators are capable of producing. Moreso, it shows the
unlimited creative possibilities for what kind of stories can be
told with 3D animation. The Amazing Digital Circus has announced a
greenlight for a full season. For updates, subscribe to their
YouTube channel https://www.youtube.com/@GLITCH, or follow on X
@glitchprod https://x.com/glitch_prod.
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SOURCE Moose Toys