The distillery celebrates refreshed image and
national distribution expansion for its hometown gin &
bourbon
ROXBURY,
Conn., May 22, 2024 /PRNewswire/ -- Mine Hill
Distillery (MHD), a historic 19th century landmark destination and
craft spirit maker known for its commitment to small-batch high
quality liquors, has teamed up with legendary actor, Chris Meloni, on a commercial. The campaign
spotlights MHD's national expansion and the brand's commitment to
excellence in gin and bourbon. In the series of playful ads, Meloni
highlights the unique attributes that make Connecticut gin and bourbon truly
world-class.
Made from hometown grains, local spring water, and with a
meticulous attention to detail, it's no surprise that Meloni
strongly endorses MHD's gin saying, "It is the best gin in the
state; the best gin in any state, and it's what you should be
drinking, if you can get it." In another playful video, Meloni
humorously tells viewers that bourbon is the first thing they
should think of when thinking of Connecticut, and he gives props to the
"Constitution State" without whose Revolutionary War efforts
Americans might still be speaking with a British accent. The new
campaign is produced by The Strand Creative Group led by
Creative Director, Chris Strand.
Purchased in 2023 by American author, craft spirits enthusiast
and historian, Zachary Karabell,
alongside a consortium of investors, Mine Hill Distillery is
located in an 1860 cigar factory in the town of Roxbury, which was once at the center of the
Industrial Revolution. The distillery was established in 2018 and
now produces Amaro, Gin, Bourbon, Rye and Vodka, with all locally
sourced ingredients from the over three hundred & fifty year
old Thrall family farm.
The brand is poised for national growth with Karabell noting,
"Our spirits are a unique blend of old Connecticut and new, and while the state may
not yet be known as a hub of craft distilleries, we hope this
campaign and, of course, the spirits themselves energize people to
try what we have to offer."
Cheers to the "Nutmeg State'' – where the gin is smooth, the
bourbon is bold, and the laughs are endless. You can now order Mine
Hill Distillery gin ($45.99) &
bourbon ($55.99) nationwide on
www.minehilldistillery.com, Chris
Meloni not included.
About Mine Hill Distillery
Mine Hill Distillery is a
19th century landmark destination dedicated to craftsmanship,
authenticity and Yankee ingenuity which is reflected in every
bottle. All the grain used in the distilled spirits portfolio is
grown locally and delivered weekly from the Thrall family farm.
Mine Hill Distillery takes immense pride in supporting its hometown
of Roxbury, local Connecticut farmers, and all vendor &
supplier partners that are helping Mine
Hill sustainably grow.
Mine Hill Distillery crafts premium spirits with care so that
each sip reminds you of where it was made, creating spirits with a
sense of place, featuring MHD GPS coordinates on every bottle.
Located on the 41st Parallel North, MHD proofs most spirits to 41%
ABV. The spirits are distilled using their own spring water
and all grains, malt, wine come from local farms and vineyards. The
whiskeys are aged next to a MHD owned waterfall with its own
microclimate.
MHD donates its spent grain to feed heritage livestock in the
area, creating a virtuous circle, partnering with two farms that
have been owned and operated by the same families since before the
American Revolution! That's real history in every glass. MHD is
proud to have won the 2017 Historic Preservation Award for
Connecticut, creating a landmark
destination for all to enjoy. Drink Local & Taste the
Difference
CONTACT: Akbar Hamid,
akbar@the5thcolumnpr.com
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SOURCE Mine Hill Distillery