- Launching as part of the Mars brand
CESAR® Canine Cuisine
commitment to make the world a more dog-friendly
place
- New Pet Travel Hub will connect pet parents with local
adventures, and support businesses looking to accommodate
them
- With 33% of pet parents altering travel plans because of
pets, the partnership looks to address key pain points in traveling
with our much-loved companions[1]
- Partnership celebrated via the launch of Tripadvisor's
new Pet-Friendly Hotel Travelers' Choice Awards category for
2024
LONDON, May 21, 2024 /PRNewswire/ -- Mars Incorporated, a
global leader in pet care products and services, confectionery,
snacking and food and the maker of some of the world's most-loved
brands, has today announced a partnership with Tripadvisor*,
the world's largest travel guidance platform, kicking off in the
U.S. market with plans for future global expansion. Through a new
co-branded digital hub, consumers will be inspired by and connected
to pet-friendly communities across Tripadvisor's platform, while
businesses will be encouraged to realize the cultural, well-being
and financial benefits of becoming pet-friendly. Despite 73% of US
Tripadvisor users owning pets[2], less than
1%[3] of Tripadvisor's U.S. restaurants are
currently listed as pet-friendly, demonstrating a huge need for
more pet-friendly businesses.
The collaboration furthers the broader Mars Petcare purpose: A
BETTER WORLD FOR PETS, and the
CESAR® brand's commitment to making the
world a more dog-friendly place, by improving the experience of
traveling with pets at every step of the journey. It's the result
of a significant investment from Mars to accelerate the digital
transformation of its pet nutrition business to meet the needs of
the increasingly 'always-connected' pet parent.
"At Mars, we're dedicated to becoming the most digitally
enabled, pet parent-centric organization, which means collaborating
with innovators like Tripadvisor to transform the pet parent
experience," says Natalia Ball,
Global Chief Growth Officer of Mars Pet Nutrition. "This
partnership cements our commitment to supporting pet parent
communities, using our unmatched expertise, knowledge and
relationship with over 400 million pets and their pet parents who
purchase our products every year."
Shaping the future of pet-friendly travel
Travel remains a highly researched topic for today's pet owner –
in the U.S., "pet travel" is searched on Google over 19 million
times annually[4], yet it remains one of the biggest
pain points. The same data found pet parents only take a vacation
'once every few years' or less because of pets and 33% of pet
parents have actually altered travel plans because of difficulty
traveling with them. In addition, of the 746,000 U.S. restaurants
on Tripadvisor, only 5,000 – less than 1% – are listed as pet
friendly.
The partnership serves to help bridge this gap, using digital
technology to connect consumers with pet-friendly options, helping
to guarantee a better travel experience for pets, their parents,
and the businesses that want to support them. Partnership features
include:
- A new consumer hub, available online or through
Tripadvisor's mobile app, offering a one-stop resource for
pet-friendly travel. Specifically:
- City guides developed in partnership with
CESAR®, featuring pet-friendly travel tips and
attractions in BETTER CITIES FOR PETS™-certified U.S. cities,
including Miami, Austin, Nashville, Phoenix, Palm
Springs, with plans to expand globally.
- An enhanced AI Trip Builder for users to build a
pet-friendly trip in minutes with a personalized itinerary guided
by traveler tips and reviews.
- A hub for businesses to discover the benefits of
welcoming pets, including how to become pet friendly on
Tripadvisor, how to accommodate pets, and how to ensure consumers
know that they can visit with their animal companion.
- The launch of a new coveted Travelers' Choice Best of the
Best Award category, Pet-Friendly Hotels, with Hotel Fioreze
Quero Quero in Brazil named the
world's most pet-friendly, and Hyatt Centric Las Olas Fort
Lauderdale in Florida taking the
title in the U.S.
"We know our travelers love their pets and are looking for hotel
and restaurant recommendations to make sure they can enjoy every
part of their adventure together," says Christine Maguire, Global Vice President of
Sales & Partnerships, Tripadvisor. "Through this partnership,
we're streamlining the journey for those who want to bring their
pet along, helping them create lifelong memories – while
encouraging and supporting the growth of pet-friendly
businesses."
The CESAR® brand – which believes that the best life is a shared
life – made a commitment in 2022 to make the world a
dog-friendly place, so that people and their pets can always be
together. Today marks a huge milestone in delivering this
commitment, by partnering with Tripadvisor on the launch of the new
Traveler's Choice Pet-Friendly Hotel award category for 2024. The
top pet-friendly hotel in the world was named Hotel Fioreze Quero
Quero in Brazil, which boasts over
two acres of open space for pet parents and their four-legged
friends to explore. The No. 1 pet-friendly hotel in the U.S. is the
Hyatt Centric Las Olas Fort Lauderdale in Florida, which allows pets on every floor and
in the outdoor garden sitting area.
NOTES TO EDITORS
*Partnership held between Tripadvisor and Mars Petcare U.S.,
part of Mars Incorporated
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we
want tomorrow starts with how we do business today. As a global,
family-owned business, Mars is transforming, innovating, and
evolving to make a positive impact on the world. Across our
diverse and expanding portfolio of quality snacking, food, and pet
care products and services, we employ 140,000+ dedicated
Associates. With more than $47
billion in annual sales, we produce some of the world's
best-loved brands including Ben's Original™, CESAR®,
Cocoavia®, DOVE®, EXTRA®,
KIND®, M&M's®, SNICKERS®,
PEDIGREE®, ROYAL
CANIN®, and WHISKAS®. We are creating
A Better World for Pets through our global network of pet hospitals
and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™,
LINNAEUS™ and VCA™ – using cutting edge technology to develop
breakthrough programs in genetic health screening and DNA
testing.
For more information about Mars, please visit www.mars.com. Join
us on Facebook, Twitter, Instagram, LinkedIn and
YouTube.
About CESAR® Canine Cuisine
CESAR
Canine Cuisine is a high-quality line of premium dry and wet dog
food and dog treats for small- to medium-sized dogs. The CESAR
brand wants to transform mealtime into moments of shared joy by
providing irresistible taste and unparalleled variety all dogs
love. The CESAR brand offers a wide variety of irresistible wet
food flavors through their classic tray offerings, including the
HOME DELIGHTS™ line that features comfort food favorites. The
SIMPLY CRAFTED™ range is designed to give dogs a simple and tasty
meal complement, while WHOLESOME BOWLS™ meals are a healthy and
culinary inspired meal or dry kibble topper. The brand also offers
three flavors in their dry food line. To learn more,
visit www.cesar.com.
ABOUT TRIPADVISOR, INC.
The Tripadvisor Group operates
as a family of brands that connects people to experiences worth
sharing and aims to be the world's most trusted source for travel
and experiences. We leverage our brands, technology, and
capabilities to connect our global audience with partners through
rich content, travel guidance, and two-sided marketplaces for
experiences, accommodations, restaurants, and other travel
categories. The subsidiaries of Tripadvisor, Inc. own and operate a
portfolio of travel media brands and businesses, including
Tripadvisor, Viator, and TheFork.
[1] Infogroup, Google search data 2023, OnePoll
[2] GWI; US based TA users; 2023
[3] Tripadvisor internal data
[4] Infogroup, Google search data 2023, OnePoll
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