New research reveals 62% of businesses have used live AI
translation to increase inclusivity and engagement - and 96% report
AI delivers higher ROI than human solutions
LOS
ALTOS, Calif., June 27,
2024 /PRNewswire/ -- Wordly, the leading
provider of live AI translation and captions, today released the
2024 State of Live AI Translation, a comprehensive global study
into the use of live translation at multilingual meetings and
events. The report provides deep insights from meeting and event
planners into trends for multilingual meetings, the use of live
translation at events, and the impact of AI on multilingual
meetings. The demand for live AI translation is increasing
exponentially as reported in a recent Wordly announcement.
The findings illustrate the demand for live translation is
increasing and organizations are turning to AI translation to
bridge the language gap often present at corporate events, local
government meetings, industry conferences, and religious services.
The top benefits for AI translation include increased attendee
comprehension and more inclusive experiences. 97% report that
increasing inclusivity and accessibility is a priority for their
events.
Some key statistics from the report include:
Frequency of multilingual meetings and events
increasing
- 79% report the number of non-first-language English speaking
attendees increasing
- 88% report having 2 or more non-English languages spoken among
event attendees; 40% report 6 or more languages
- 53% report at least one-fourth of attendees aren't
first-language English speakers
Use of live translation is high and growing
- 58% report they have significant experience using
interpretation / translation services at their meetings and
events
- Two-thirds (69%) regularly offer interpretation or captioning
services at their events
- Three-quarters (77%) report they are increasing their level of
offering live translation / captioning
Use of AI translation is increasing
- 62% have experience with AI translation
- Wide range of AI translation uses - #1 - 70% for employee
meetings / training; #2 - 66% for customer meetings / training; #3
- 63% for conference keynotes; #4 - 55% for conference breakouts /
panels
- 82% who don't currently use AI are currently or planning to
evaluate
AI is getting better and delivers higher ROI
- 96% report AI delivers higher ROI than human translators. Top
benefits include: #1 - Save time (64%); #2 - Reduce cost (60%); #3
- Simplify logistics (54%)
- 95% report the quality of AI has increased in the past
year
AI translation capabilities wish list
- The top top features wanted in live AI translation solutions
include: #1 - 24/7 availability (48%); #2 - Quality comparable to
human interpreters (48%); #3 - Event platform integrations (45%);
#4 - Text transcripts for all languages (44%); #5 - Support for
dozens of languages (42%)
"While generative AI gets most of the headlines, other forms of
AI, like neural machine translation, have a longer history and can
quickly provide a large impact on productivity and inclusion," said
Dave Deasy, CMO at Wordly. "Using AI
to create an image of a dog on a surfboard in Hawaii is pretty cool, but does that really
help a business run better? "Wordly is using AI to make it easier
and more affordable for organizations to enable everyone to
communicate in their preferred language - which provides an
immediate benefit to organizations of all sizes."
The full results of the study are available at Wordly AI
Translation Research Report.
About the Research
The survey was managed by Dimensional Research from April 30 to May 9, 2024 to 205 marketing and
sales professionals with responsibility for managing meetings and
events equally split between the US and UK. Respondents worked for
companies across a wide range of industries and had responsibility
for managing business events with more than 100 attendees where
more than 10% of participants did not speak English as their first
language. For more information about Dimensional, visit
https://dimensionalresearch.com.
About Wordly
Wordly provides live AI translation and captions for dozens of
languages, making meetings and events more inclusive, accessible,
and engaging. The Wordly platform does not require human
interpreters or special equipment - making it easier and more
affordable to communicate across multiple languages. Wordly is used
for in-person and virtual sessions by over 3 million users at
1,500+ organizations worldwide across a wide range of industries,
including corporate, non-profits, govtech, eventtech, edtech, and
religious groups. For more information on Wordly, visit
https://www.wordly.ai.
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SOURCE Wordly