NEW
YORK, July 25, 2024 /PRNewswire/ -- L'Oréal
Paris, the trailblazer in
permanent hair color innovation, today proudly announces the
exclusive launch of its award-winning new hair color device,
Colorsonic, at Target.com and Target stores nationwide. Developed
and incubated by L'Oreal for ten years, Colorsonic is a
first-of-its-kind at-home hair color device with over 29 patents.
Designed for all hair types, lengths, and textures, it makes hair
coloring easier by automatically mixing dye and developer in a
perfect 1:1 ratio with the press of the button.
Target is known for its wide range of product offerings that
draw consumers to spend time exploring in-store. The retailer has
been adding even more diverse, innovative, sustainable and
affordable brands to discover, making Colorsonic a seamless fit
into the retailers' current innovation strategy.
This synergy makes Target the perfect partner for L'Oréal
Paris on the roll out of this next
generation of hair color. The introduction of Colorsonic brings
tech to an arena that has seen little disruption over the past 115
years, making it fitting that L'Oréal Paris, the inventors of permanent hair color,
once again revolutionize the category.
Ali Goldstein, President of
L'Oréal Paris USA notes "L'Oréal
Paris has remained steadfast in
its dedication to pushing the envelope and innovating to better
serve our consumers, which is now more evident than ever with the
introduction of Colorsonic." She continues, "exclusively launching
the product online and in-stores at Target was the natural next
step as Target is known for its game-changing offerings that make
lasting impacts on their shoppers."
In line with the Target motto to 'Expect More, Pay Less', Target
guests will now have access to modern, salon-inspired hair color at
a fraction of the time it takes them to currently apply at-home
color. The in-store experience will also shake up the hair color
aisle with a new and disruptive shelf structure that L'Oréal
Paris developed hand-in-hand with
the Target store merchandising team. Consumers will be driven to
Pick, Pop, Press: they'll pick a device from shelf, pop in their
shade selection from one of 20 brilliant shades, and run home to
press for color.
"We know consumers look to Target to find what's new and what's
next and that's exactly what L'Oreal Paris is delivering with
Colorsonic," said Rick Gomez,
Target's chief commercial officer. "I'm proud of this exclusive
partnership, because this represents another big step forward for
our beauty business as Target invests in the kind of products and
services to help consumers engage, discover, play, learn, and
shop."
Colorsonic is available now at Target.com and in 1,000 Target
stores nationwide. It is available for a suggested retail price of
$124.99 for the device and
$29.99 for the color cartridges.
About L'Oreal Paris USA
The L'Oréal Paris division of
L'Oréal USA, Inc. is a total
beauty care brand dedicated to empowering women by offering
luxurious and innovative products and services available in the
mass market. The brand's signature tagline, "Because I'm Worth It,"
was born in the United States in
1973 to celebrate the beauty and intrinsic self-worth of women, and
for more than 100 years, L'Oréal Paris has been providing women around the
world with products in four major beauty categories: hair color,
haircare, skincare and cosmetics. With L'Oréal's invention of hair
color in 1909, the brand continues to serve as a leading innovator
of hair products across color, care, and styling with brands such
as Superior Preference, Féria, Colorista, Elvive, the Ever
Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced
skincare products that are tested to address individual skin
concerns through its renowned brands Revitalift, Pure-Sugar,
Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller
Voluminous Lash Paradise, as well as the Infallible, True Match,
Colour Riche, Voluminous, and Visible Lift collections. For more
information about L'Oréal Paris
and to receive personalized advice, expert tips, and exclusive
content, please LOrealParisUSA.com or follow on Instagram
(@LOrealParis), Twitter (@LOrealParisUSA), Facebook
(@LOrealParisUSA) TikTok (@LOrealParisUSA) and
Pinterest (@LOrealParisUSA).
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SOURCE L'Oreal Paris