BOGOTÁ, Colombia, May 16, 2024
/PRNewswire/ -- LLYC (BME: LLYC) a global Corporate Affairs
and Marketing firm, announced an agreement to acquire Dattis
Comunicaciones, a leading Colombian company in communication
services, to become the top player in Colombia and solidify its leadership in
Latin America.
LLYC has been operating in Colombia since 2001, and with this recent
acquisition, the company has consolidated its revenue in the
country to over 12 million euros.
LLYC serves over 140 national and international clients and is
strategically located in Bogotá and Medellín, with a team of 175
professionals.
"Colombia has always been one
of our key markets in Latin
America. Adding Dattis' talent, scope, and expertise to our
value proposition represents a significant leap in our business
vision in the country," said Juan Carlos
Gozzer, LLYC's CEO for Latin
America.
LLYC is acquiring 78.69% of Dattis at a valuation of six times
EBITDA. Andres Ortiz, Senior
Partner, will retain the remaining 21.31%. Dario Vargas, the company's founder, and other
minority partners will sell their stakes.
"The acquisition strengthens LLYC's influence in Colombia, allowing for the advancement of
communication, public affairs, and marketing in line with societal
and business needs," said Maria
Esteve, LLYC's partner and general manager of Corporate
Affairs for Latin America. "This
acquisition will enable us to amplify LLYC's impact, further
driving our evolution to address the new realities. I'm deeply
excited to see this deal come to fruition as it materializes a
vision that I've shared with Jose Antonio
Llorente for years"
"This milestone fills us with excitement. Over the past 25
years, Dattis has solidified its position as a leading
communication company in Colombia," explained Andres Ortiz, Senior Partner of Dattis. "Now,
with our integration into LLYC, we're embarking on an exciting new
chapter. This marks a tremendous opportunity for our team and
boosts our client solutions. It's the realization of a vision that
began with Dario Vargas, Dattis'
founder, and has been strengthened by our current management team.
This acquisition not only benefits our shareholders but also
secures a promising future for our organization."
Dattis will operate as Dattis by LLYC in 2024, alongside LLYC
Colombia, with Andres Ortiz leading
Dattis and Camila Gomez Pardo as
President. Starting in 2025, under the LLYC brand, Ortiz, Gomez,
and Alejandra Aljure, LLYC
Colombia's current general manager, will lead the unified
structure.
"Dattis and LLYC share a vision of excellence and added value.
Together, we'll explore complementary opportunities to grow our
current offering, benefit our clients and nurture our team," said
David Gonzalez Natal, LLYC's
Managing Director for North Latam.
Dattis Comunicaciones, established 25 years ago, is a leading
provider of communication services in Colombia. It has over 100 employees, serves 80
clients, and has offices in Bogotá and Medellín, with plans to
expand into Peru and Ecuador.
The company has established itself as a key partner for many
businesses, particularly large national organizations, providing
innovative brand reputation management and positioning across
corporate communication, crisis management, public affairs, PR
marketing, influence, creativity, and content areas.
This acquisition aligns with LLYC's Strategic Plan to invest
40 million euros in high-potential
markets, solidifying its position as the leader in Colombia and driving accelerated growth in
Latin America. LLYC has now
concluded its twelfth operation in nine years with this
acquisition, including the notable purchase of Lambert in the US
for 16.8 million euros, the firm's
largest acquisition to date.
LLYC operates in 27 locations worldwide and has been recognized
as a top global communication company by PR Week and PRovoke. Since
2020, the firm has doubled in size and recurrent EBITDA, with
operational revenues growing by 14% last year, reaching
83.1 million euros.
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SOURCE LLYC