Consumers can now revolutionize their kitchens
with LG's new MyColor™ refrigerator, offering 5 color
LED lighting, versatility and ample storage.
ENGLEWOOD CLIFFS, N.J., July 17,
2024 /PRNewswire/ -- LG Electronics (LG) announces
the availability of its all-new, advanced 29-cubic-feet Smart
InstaView® Door-in-Door® Standard-Depth MAX™ 4-Door French Door
Refrigerator with MyColor™ (LF29S8365S), bringing a unique blend of
style, functionality and customization to the U.S. market.
To celebrate the launch, LG has partnered with renowned pastry
chef Christina Tosi, founder and
owner of Milk Bar, at an exclusive baking class in New York City on Thursday, July 18. The event will showcase a
range of LG's innovative kitchen appliances, including the new
4-door Standard-Depth MAX™ refrigerator with MyColor™, alongside
the 30" Slide-In Induction Range (LSIL6336FE) and 24-inch Wide Top
Control Dishwasher in PrintProof™ Stainless Steel (LDTH7972S),
highlighting their culinary creations and kitchen experiences.
Additionally, attendees will experience the StanbyME (27ART10AKPL)
and XBOOM portable and wireless speakers (XL7S and X02TBK),
demonstrating LG's commitment to enhancing both kitchen
functionality and entertainment experiences.
The new MyColor™ refrigerator boasts a generous 29-cubic-feet
capacity, providing ample storage space for groceries. The
soft-closing doors and dual ice maker, which dispenses both cubed
and crushed ice, add to the refrigerator's convenience and
functionality.
In addition to its distinctive features, the Full-Convert
Drawer™ showcases its versatility by seamlessly transitioning
between five temperature settings from fridge to freezer modes,
providing optimal space for storing all your chilled or frozen
favorites.
The refrigerator, featuring the LG InstaView Door-in-Door®,
illuminates with two quick knocks to show what's inside the
refrigerator without opening and is now enhanced with LG's MyColor™
technology. This enables consumers to choose the interior LED
lighting color from five vibrant options through the LG ThinQ®
app1 to match their kitchen decor and
mood.
LG's ThinQ® technology allows users to download new features and
enhancements, including personalized color settings, energy-saving
modes, advanced Smart Diagnostic tools and
more2. This smart functionality ensures that
the refrigerator evolves with the user's needs and preferences,
empowering consumers with an appliance that excels in reliability
and performance while seamlessly adapting to changing
lifestyles.
"LG's new 4-door Standard-Depth MAX™ refrigerator with MyColor™
is not just enhancing kitchens – it's delivering on consumers
desires to use lighting and color to enhance the ambience in their
homes," stated Sam Kim, President of
LG Home Appliances. "By seamlessly blending functionality, style,
customization and advanced technologies, we're redefining the
future of home design to create a truly transformative living
experience."
The LG Smart InstaView® Standard-Depth MAX™ 4-Door French Door
Refrigerator with MyColor™ is now available for purchase on LG.com
and at leading retailers nationwide. For more information, visit
www.lg.com/us/mycolor-refrigerator.
About LG Electronics USA
LG Electronics USA, Inc.,
based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a $68 billion global
innovator in technology and manufacturing. In the United States, LG sells a wide range of
innovative home appliances, home entertainment products, commercial
displays, air conditioning systems, energy solutions, and vehicle
components. LG is ten-time ENERGY STAR® Partner of
the Year. The company's commitment to environmental sustainability
and its "Life's Good" marketing theme encompass how LG is
dedicated to people's happiness by exceeding expectations today and
tomorrow. www.LG.com.
Media Contacts:
LG Electronics USA
JL Lavina
jl.lavina@lge.com
+1 917-386-4213
Jennifer Tayebi
LGHAUS@lg-one.com
+1 734-395-0780
1 Five colors available by default.
Brightness and colors may vary. Additional colors available through
future ThinQ® App updates.
2 Available on select LG smart appliances.
Features may vary by model.
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SOURCE LG Electronics USA