PEPSI REVEALS THE LEGENDARY ARTIST WILL
HEADLINE ITS UNMISSABLE ANNUAL 'KICK OFF SHOW'
LONDON, May 16, 2024
/PRNewswire/ -- #PepsiKickOffShow - Pepsi® and
UEFA are excited to announce that legendary rock musician
Lenny Kravitz will headline the UEFA
Champions League Final Kick Off Show presented by Pepsi on
June 1st at Wembley Stadium in
London. This is the eighth year
that Pepsi and UEFA will mark the final with its eagerly
anticipated curtain raiser, and the event is set to be an
unforgettable experience just minutes ahead of the biggest final in
the club football calendar.
The Grammy-award-winning artist, known for his dynamic stage
presence and iconic hits have been captivating audiences for
decades with his genre-defying sound and magnetic stage presence.
Kravitz, who recently received a star on the Hollywood Walk of
Fame, has been hard at work crafting his highly anticipated
upcoming album, Blue Electric Light, which is already generating
buzz among fans and critics alike ahead of its launch on 24th May,
just one week before the UEFA Champions League Final Kick Off Show
presented by Pepsi.
To further build hype for the highly anticipated performance,
later today Pepsi will be releasing an energetic short film titled
'Wembley Is Blue | Lenny Kravitz x
UCL Final Kick Off Show by Pepsi'. In the film, we hear
the unmistakable echoes of the UEFA Champions League anthem being
whistled as Lenny Kravitz slowly
walks down a tunnel, paintbrush in hand, covering the walls in
Pepsi Blue…. before walking out onto the hallowed turf of Wembley
Stadium. We see the rockstar strut past the majestic UEFA Champions
League trophy, before stepping out on to the hallowed turf of the
stadium, when the camera suddenly pans out to reveal a blue,
painted mural of his face covering the pitch and a pulsating
stadium, preparing London for the
ultimate show.
Kravitz commented: "I'm really looking
forward to my performance for the UEFA Champions League Final Kick
Off Show presented by Pepsi in London, a city which holds a special place in
my heart. It's going to be such an exciting event ahead of a final
that means so much to so many. We can't wait to show you all what
we have in store."
Eric Melis, VP of Global Brand
Marketing - Pepsi at PepsiCo added: "As a brand with a
rich heritage in both music and football, we are proud to bring
together once again, in the host city, millions of viewers from
around the world and one of the most iconic names in music for an
electrifying performance live from iconic Wembley
Stadium in London, the home of
music, sports and entertainment. The UEFA Champions League Final
Kick Off Show presented by Pepsi will be headlined by a legend in
the music industry who adds unparalleled dynamism and energy to the
show. Lenny Kravitz is someone who
is constantly giving the best that he has to offer and spreading
love and humanity in all his work, he lives by our 'Thirsty For
More' philosophy, which celebrates people's thirst for life - and
we can't wait to see how fans react to this unmissable
show."
Guy-Laurent Epstein, UEFA
marketing director, said: "This year's UEFA Champions
League Final Kick Off Show presented by Pepsi will bring fans to
their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of
his signature performances ahead of this year's UEFA Champions
League final. Our longstanding and fruitful partnership with Pepsi
fills us with enormous pride as we collaborate to make this
flagship match on the football calendar more memorable and
entertaining for fans inside Wembley and those watching around the
globe."
Once more, Pepsi and UEFA have marked the UEFA Champions League
final with a momentous music performance showcasing the world's
most iconic artists and uniting football and music fans through one
compelling entertainment spectacle. The UEFA Champions League Final
Kick Off Show presented by Pepsi will air in over 200 countries and
territories globally, just minutes before the stand-out fixture of
the club football calendar and commences and is the embodiment of
Pepsi's 'Thirsty For More' global
platform.
Fans can tune in to watch the Kick Off Show via their local
broadcaster and through the official
UEFA YouTube channel. Fans are encouraged to
stay in-the-know by following Pepsi
on Instagram, X
(formally Twitter),
and Facebook.
#PEPSIKICKOFFSHOW
FOR MORE INFORMATION,
CONTACT:
kodiak@hopeandglorypr.com
pepsicomediarelations@pepsico.com
About the UEFA Champions League Final Kick Off Show Presented
by Pepsi
Since its inauguration in 2016, Pepsi has brought
live global music talent to the world's most watched annual
sporting event, evolving the UEFA Champions League final into a
truly global entertainment platform. This year's show will be
brought to fans by multi-award-winning singer-songwriter, and
instrumentalist Lenny Kravitz who
will perform tracks from his catalog, which spans 35 years, and new
songs from his latest twelfth studio album, Blue Electric
Light. Pepsi has a rich heritage in football entertainment and
has long championed the diversity of artists and genres. So, who
better to headline the UEFA Champions League Final Kick Off Show
Presented by Pepsi than Grammy award winner and global superstar
Lenny Kravitz. One of the biggest
rockstars of our generation.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $91 billion in net revenue in
2023, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1 billion each in estimated annual retail
sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit http://www.pepsico.com, and
follow on X
(Twitter), Instagram, Facebook,
and LinkedIn @PepsiCo.
About Lenny
Kravitz
Regarded as one of the preeminent rock
musicians of our time, Lenny Kravitz
has transcended genre, style, race, and class over the course of a
three decade-plus musical career. Revelling in the soul, rock, and
funk influences of the sixties and seventies, the writer, producer,
and multi-instrumentalist has won four GRAMMY® Awards.
Lenny Kravitz was recently
honored with the "Music Icon Award" at the 2024 People's Choice
Awards and was honored with a star on the Hollywood Walk of Fame in
2024. He was additionally recognized by the CFDA with their
"Fashion Icon Award" for his role as not only one of rock's most
esteemed musicians, but also a major fashion influence.
In 2023, Kravitz debuted the anthemic "Road To Freedom," a song
he wrote, performed, and produced specifically for the
much-buzzed-about Netflix film, Rustin. The track, which can be
heard HERE, plays over the film's end title credits. In conjunction
with the release of the song, Kravitz secured a Golden Globe
nomination for "Best Original Song - Motion Picture", a Critics
Choice Award nomination for "Best Song", and the Guild of Music
Supervisors Award nomination for "Best Song Written and/or Recorded
for a Film" for the soul-stirring anthem.
In addition to his eleven albums, which have sold 40 million
worldwide, his creative firm Kravitz Design Inc. touts an
impressive portfolio of noteworthy ventures, including hotel
properties, condominium projects, private residences, and high-end
legendary brands like Rolex, Leica and Dom Perignon. In 2022, he
launched his own ultra-premium spirits brand, Nocheluna Sotol—a
distillate from Chihuahua, Mexico
derived from the sotol plant. Kravitz is the author of Flash, a
book which showcases unique rock photography. His recent memoir,
Let Love Rule, also landed him on The New York
Times' Best Sellers List. Kravitz currently serves as the
brand ambassador and global face for YSL Beauty's Y cologne and is
the global ambassador for luxury watch brand Jaeger-LeCoultre. This
multidimensional artist has also segued into film, appearing as
Cinna in the box-office hits, The Hunger Games and The Hunger
Games: Catching Fire, as well as in the critically acclaimed films
Precious and The Butler.
Lenny Kravitz is set to release
his highly anticipated new studio album, Blue Electric Light, on
May 24, 2024.
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