Human Powered Health Cyclists Will Sport
Custom Maisie Wilen Designs; Factor Bikes Incorporates Motif
and Produces Limited Edition Bicycles
MINNEAPOLIS, July 29,
2024 /PRNewswire/ -- In a first of its kind
collaboration, Human Powered Health cyclists competing in the 2024
Tour de France Femmes avec Zwift that begins August 12 will be sporting new eye-popping
jerseys designed by an acclaimed and emerging fashion house,
Maisie Wilen.
The changeout new uniforms reflect Human Powered Health's brand
color gradient, with a design inspired by the flowing aerodynamics
and markings of fish scales. The pattern, a variation of a print
used previously in the Maisie Wilen
collection, was selected after months of careful consideration and
collaboration with a design team led by Maisie Wilen's Founder and Creative Director,
Maisie Schloss, along with Human
Powered Health's Chief Creative Officer, Sam Wiebe.
"Maisie is incredible to work with. She brought an entirely
unique vision and approach to the new kits," said Wiebe. "We wanted
to do something distinctive for this year's race and her design
will absolutely turn heads."
"I immediately jumped at the opportunity to bring Maisie Wilen's unique aesthetic to one of the
biggest women's sporting events in the world," says Schloss. "Human
Powered Health Cycling is made up of such inspiring, strong
athletes and I'm honored to be a part of this incredible
event."
The new design will be implemented across the team's full line
of racing apparel that includes a jersey and a vest, and a
specially painted racing bike that will be provided by team sponsor
Factor Bikes. The bike will be available for purchase through
Factor bikes, and the racing kits in both men's and women's sizes
can be purchased for a limited time on Pactimo.com.
"For Human Powered Health, women's cycling represents the
pinnacle of endurance athletics. As women's sports enjoy long
overdue growth and greater exposure around the world, we felt that
it was the perfect time to celebrate with Maisie's standout design
work," says Human Powered Health Managing Director Charles Aaron.
About Human Powered Health
Human Powered Health
Cycling is a Women's World Tour team based in the United States. Our 17 athletes represent
10 nationalities and compete in races around the globe. Since
founding our women's team in 2012, we have racked up hundreds of
wins around the world, including Olympic medals and World
Championships. Our program is built on the Pillars of
Performance - a science-backed approach that helps our athletes
reach the pinnacle of human potential. Through partnerships with
Human Powered Health and Thorne, our athletes benefit from
world-class testing facilities and individualized wellness
programs. With every sprint, climb and stroke of the pedal, we ride
closer to our ultimate podium together – a better and healthier
world.
About Maisie Wilen
Maisie Wilen is a Los Angeles-based clothing brand started in
2019 by Maisie Schloss. A brand of
basics for maximalists, Maisie Wilen
roots bold patterns and unique textiles in wearable and flattering
silhouettes. Known for its lighthearted yet futuristic print-driven
pieces, the brand presents biannually at New York Fashion Week, is
carried at top retailers worldwide, and has collaborated with mega
brands including Mattel and Yahoo. Known as a celebrity favorite,
Maisie Wilen has been worn by
innumerable stars including Bella
Hadid, Rihanna, Kim
Kardashian, and many more.
About Factor Bikes
Factor Bikes began in 2007 as a
leading design and engineering firm, an offshoot of bf1systems
which was working for leading brands such as Ferrari, Aston Martin,
Lamborghini, Maserati and many F1, MotoGP and WRC teams. Factor's
first carbon bike emerged in 2009. The groundbreaking FACTOR001 was
years ahead of its time in terms of performance, technological
advancement, and aesthetics and set the precedent and DNA for all
future Factor Bikes: challenge the status quo and push the limits
of what's possible. Today Factor Bikes owns and operates its own
carbon production facility and is the only premium bike brand in
the world overseeing and controlling every step of carbon bike
production, from concept to final assembly. Learn more at
www.factorbikes.com
Contact: For Human Powered Health
Wendy Khabie, Khabie
Communications
wendy@khabiecommunications.com
Contact: For Maisie Wilen
Jill Meisner, KCD
meisner@kcdworldwide.com
Contact: For Factor Bikes:
Lizzie Dunthorne, SHIFT Active
Media
lizzie.dunthorne@shiftactivemedia.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/la-fashion-house-outfits-womens-tour-de-france-athletes-302207975.html
SOURCE Human Powered Health Cycling