Successful Korean Beauty Brand Celebrates AAPI Heritage
Month With Renewed Sale of Folligen Original Shampoo
LOS
ANGELES, May 27, 2024 /PRNewswire/ -- Dr.FORHAIR, a
functional hair care brand with clinically-validated scalp-based
solutions renewed a 1-year contract for Folligen Original Shampoo
in 250 Costco branches across the U.S. Celebrating Asian American
and Pacific Islander (AAPI) Heritage Month, it continues to draw
the spotlight towards Korean beauty brands as a whole.
As AAPI Heritage Month celebrates the many ways that Asian
Americans, Native Hawaiians, and Pacific Islanders contribute to
American society, Dr.FORHAIR represents one of the Korean beauty
brands leading the charge. With this renewed contract it looks to
continue delivering innovative and effective scalp care solutions,
protecting the health and confidence of its consumers with advanced
hair care products.
"In celebration of AAPI Heritage Month, we are proud to
re-launch in Costco stores across the U.S., showcasing the
innovative spirit and excellence of Korean beauty brands. Our
clinically proven Folligen Original Shampoo is a testament to our
brand philosophy and the extensive research conducted at our scalp
care center in Korea," said Phillip
Kwon, Vice President at Wyatt Corp.
After a shocking sales record of 20 million units of its
award-winning Folligen Original Shampoo in Korea, Dr.FORHAIR
expanded to the United States,
selling 18,000 units in a short 3-week period with its offline
launch on October 1, 2023. Following
this winning streak, the brand now looks to re-launch in 250 Costco
stores in numerous states such as California, Florida, and New
York as a leading K-Beauty brand this AAPI Heritage
Month.
Dr.FORHAIR is a globally-lauded brand that originates from
Korea, and is known for its rigorous research based in its very own
scalp care center located there. Dr.FORHAIR's bestselling Folligen
Original Shampoo contains its patented Folligen Complex™, which is
clinically proven to prevent hair loss. The advanced hair care product lowers sebum
and dead skin cells, revealing silky and voluminous hair. Along
with its powerful effects, the fan favorite has also undergone the
skin stability test by Global Dermatology Research
Institute's Dermatest, certifying it to be free of silicon
oil, sulfates, and surfactant parabens, as well as hypoallergenic
and color-safe.
"As a Korean brand deeply rooted in the principles of K-Beauty,
Dr.FORHAIR has always prioritized delivering exceptional product
quality through a relentless focus on scalp health," says Kwon.
Dr.FORHAIR's bestselling hair loss shampoo has created major
buzz in Korea and the U.S., receiving numerous awards including
Allure's Editor Pick, Glow Pick Consumer Beauty Awards, and first
place for shampoos at Olive Young.
The brand's most popular product, Folligen Original Shampoo,
will be available most prominently in Los
Angeles, as well as San
Diego, San Francisco, and
San Jose in Costco locations
starting in June. The full list of offline launch locations can be
found at https://drforhair.com/pages/2024-costco-locations. The
Folligen Original Shampoo, along with its other advanced hair care
products are also available at https://drforhair.com/.
About Dr.FORHAIR: Dr.FORHAIR is a functional hair care
brand by Wyatt Corp with Scalp Labs providing effective solutions
for various scalp types, based in New
York and Seoul. Using
comprehensive clinical research and industry expertise, the brand
provides a variety of scalp care products that helps millions of
customers worldwide.
Website: https://www.drforhair.com/
Media Contact
Ji Yoon
Park, jy.park@wyattcorp.com
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SOURCE Dr.FORHAIR