Kiterocket's Director of Renewables Joins the
Climate Stripes Activities
WASHINGTON, June 20,
2024 /PRNewswire/ -- With the United States
heading into what is likely to be another summer of record-breaking
heat, many people and organizations are working together around the
world to use the solar solstice as a reminder of rapidly rising
temperatures. In what is now known as Show Your Stripes Day,
there will be collective action by diverse and individual groups to
display the warming stripes on public spaces and iconic landmarks
globally, to raise awareness of the human-caused climate crisis and
demand climate action.
"The warming stripes are all about making it easy for everyone
to see and understand the impacts of climate change," stated
Ed Hawkins, Professor and Climate
Scientist at the University of Reading and creator of the stripes.
"It is about making the data accessible to everyone, not just
climate scientists, and bringing everyone into the climate
conversation so we can all work together, collectively, to demand
systematic action."
On June 20th, the eve of the
seventh-annual Show Your Stripes Day, a number of famous
landmarks have already pledged to light up with the stripes thanks
to the organizing efforts of Climate Central, a policy-neutral
501(c)(3) nonprofit. The landmarks include the Lincoln Financial
Field, PECO Building, One Liberty Place, and Cira Center in
Philadelphia, PA; Twin Arches Bridge in Winston-Salem, NC; Dublin
Link Bridge in Columbus and Terminal Tower in Cleveland, OH; Lowry
Avenue Bridge in Minneapolis, MN; Louisiana State Capitol in Baton
Rouge, LA; The Six 6 Light Bridges in Houston, TX; Skydance Bridge
in Oklahoma City, OK; Baltimore City Hall in Baltimore, MD; and the
San Diego Convention Center 'Sails'.
"As we are an independent group of scientists and communicators
focused on producing and disseminating localized and visual content
about climate change, it was a natural fit for us to help lead the
efforts of Show Your Stripes Day," stated Lauren Casey, Meteorologist at Climate Central.
"The warming stripes powerfully illustrate the rise in average
temperature, and the unique ability to localize them to individual
cities makes it possible to customize the stripes' graphics for
each city."
A separate effort currently underway is a petition to ask
The White House to display the warming stripes as part of the day's
activities to call attention to the risks of rising global
temperatures. The current administration has already demonstrated a
commitment to climate solutions with the passage of the Inflation
Reduction Act in 2022, the largest legislative climate action that
has been signed into law in the world. With nearly $400 billion committed to mitigating the climate
crisis, the law has already significantly accelerated the clean
energy transition. A number of leading climate scientists and
thought leaders have already demonstrated their support for this
effort, and The Climate Reality Project, a non-profit organization
founded by former Vice President Al
Gore with a global network of 3.5 million people, has
promoted the campaign to its members as well.
"As a clean energy marketer, I was drawn to the warming stripes
because I appreciate the ability to make complex concepts simple,
accessible, and engaging," said Jessica
Fishman, Director of Renewables at Kiterocket. "Then when I
saw the projection of the warming stripes on famous landmarks last
year, I was inspired and decided to start a campaign to petition
The White House to display the stripes to further raise awareness
on the climate crisis and climate solutions."
The warming stripes show the change in average annual
global temperatures since 1850. Red stripes indicate hotter years
and blue stripes indicate cooler years, against the average of the
period 1971-2000. The stripes represent billions of pieces of
scientific data, collected over more than a century, in a single
striking image. It is now widely recognized as an iconic emblem for
the impacts of climate change. Over the past year, they have been
seen on Envision Racing's new Formula E race car, on
the White Cliffs of Dover, and on Toronto's CN Tower.
About Kiterocket
Celebrating its 20th
anniversary in 2024, Kiterocket is a PR-forward communications
agency for transformative, high growth companies. Focusing on
market innovators within the technology, renewable energy, and
sustainability sectors, Kiterocket's category expertise and
purpose-driven marketing approach advances brands advancing the
world. With offices in Phoenix and
Seattle, and a growing remote team
across the U.S., the agency's integrated services span brand
strategy, media and influencer relations, digital marketing, social
media, events, editorial, design, and content production.
www.kiterocket.com
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SOURCE Kiterocket
