DENVER, July 11,
2024 /PRNewswire/ -- K9 Carts, maker of the original
pet wheelchair, announced today the launch of its new brand
identity's new logo and website designed to better reflect the
brand's mission to help animals maintain mobility so they can live
their best lives.
K9 Carts, a true pioneer in pet mobility, was established in
1961 by specialty orthopedic veterinarian Lincoln Parkes. The company's legacy, carried
forward by Barbara Parkes and her
son and daughter-in-law, Glenn and Krystle, has shaped it into the
renowned brand it is today. With a rich history of over 60 years in
the pet industry, K9 Carts has been providing made-to-measure
wheelchairs for pets, enabling them to enjoy their favorite
activities and live life to the fullest.
K9 Carts was acquired in 2023 by Paw Prosper, a family of brands
dedicated to pet health and wellness. Both entities are firmly
committed to dependability, precision, and care—a common thread
evident across all of Paw Prosper's portfolio brands. This
strategic acquisition has empowered K9 Carts to tap into Paw
Prosper's resources and expertise, elevating its capacity to cater
to pet owners effectively while enabling Paw Prosper to expand its
range of mobility solutions.
K9 Carts has unveiled its new brand identity, showcased through
the launch of its revamped website this month. The new logo,
with its continuous line design, symbolizes forward motion and
freedom. The rounded corners and strong typography represent
comfort and stability. K9 Cart's new look and feel celebrates the
brand's commitment to transforming animals' physical limitations
into freedom and possibility.
"The brand identity not only represents where the brand has been
and who K9 Carts is at its core but also inspires where we are
headed," says Ryan DeCaire, CEO of
Paw Prosper.
The rebrand was led and designed by OffLeash Communications, a
Charlotte-based agency known for building, rebranding, and
stewarding many popular brand identities within the pet
industry.
About K9 Carts
K9 Carts invented the first pet wheelchair in 1961 and has
continued to help animals maintain mobility since. Through smart
engineering and a dedication to turning physical limitations into
freedom and possibilities, K9 Carts provides the lightest and most
ergonomic wheelchairs on the market. Invented by an orthopedic
veterinarian, K9 Carts help relieve stress and pressure on
hips, limbs, joints, and spine to reduce pain, aid in mobility, and
speed up recovery. All K9 Carts are made in the USA and are custom-designed to ensure the best
fit for any animal. K9 Carts was acquired by Paw Prosper in 2023
and is based in Englewood,
Florida. For more information, click here.
About Paw Prosper
Paw Prosper is focused on helping pets stay healthy, recover
quickly, and age gracefully. By focusing on truly efficacious
solutions to the challenges of injury and aging, Paw Prosper aims
to provide industry experts and pet parents alike with the
products, tools, and information they need to help pets overcome
larger wellness challenges. Paw Prosper was established in 2022 and
is based in Denver, Colorado, with
offices in Toronto, Canada,
Branford, Connecticut, and
The Netherlands. For more
information, click here.
Paw Prosper
Media Contact
Kathryn Groenewold
Director of Marketing
Kathryn.Groenewold@pawprosper.com
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SOURCE Paw Prosper