The cleaning company taps Jaci Volles as new Chief Marketing and Strategy
Officer and promotes Rafael Ortiz to
Chief Technology Officer
CHICAGO, Aug. 6, 2024
/PRNewswire/ -- Jelmar, LLC, a leader in the household cleaning
products industry well-known for its CLR Brands™, CLR
PRO®, CLR PRO MAX™ and
Tarn-X® product lines, today announced the appointment
of Jaci Volles as its new Chief
Marketing and Strategy Officer and Rafael
Ortiz as its Chief Technology Officer.
Volles will lead marketing, business and product development
programs for Jelmar. Ortiz will drive Jelmar's research and
development and enhance innovation and supply chain. Volles and
Ortiz will report directly to Jeffrey
Pozen, President and Chief Operating Officer of Jelmar.
"We're excited to see Jaci and Rafael step into these new
roles," said Pozen. "I'm confident they will both continue to
provide forward-thinking approaches that will improve strategic
operations and achieve long-term growth for the company."
With over 35 years of experience leading international brands
across various industries, such as retail, wholesale and consumer
services, Volles will focus on enhancing Jelmar's brands'
positioning and growth in the evolving cleaning category. For the
past two years, she supported Jelmar in this capacity in a
consulting role through Chief Outsiders. She specializes in B2B,
B2C and D2C business development and has experience in executive
roles at Libbey Inc., Tuttle View LLC, The Oneida Group, Home
Products International, Lifetime Brands and Newell Brands, as well as leading her own
independent marketing and strategy service.
"I am honored to join the Jelmar team, especially at such an
exciting time for this third-generation, woman-owned company," said
Volles. "Our iconic product has been a household staple for years,
thanks to the dedication of this team. I look forward to
collaborating with this wonderful team to build on our rich legacy
and chart a new path forward."
Ortiz has been at Jelmar for over two years and has been
promoted from his previous role as Director of Research &
Development. His leadership will play a critical part in fostering
a culture of innovation, driving product excellence and
distinguishing the company in the marketplace. Prior to Jelmar,
Rafael worked at Flex Films USA
Inc, Innov8FIRST LLC and over 20 years at The Procter &
Gamble Company, where he also managed research and
development on a global scale. His expertise lies in product
portfolio management, sustainable product development and
commercialization, cost optimization, intellectual property
strategy, supplier management, and more. Ortiz holds a Ph.D. in
organic chemistry from the University of
California, Los Angeles and Post Doc from California Institute of Technology.
"It's a special opportunity to be a part of a team that values
innovation," said Ortiz. "Jelmar has always strived to help our
customers by developing strong solutions rooted in user insight and
data and I'm excited to see how we can continue to deepen our
understanding through technology and innovation."
For more information on the Jelmar team, please visit
clrbrands.com/About-Us/Meet-The-Team.
About Jelmar, LLC:
Jelmar is a leading manufacturer of
a broad range of household and commercial cleaning products from
CLR Brands™, Tarn-X®, CLR
PRO® and CLR PRO MAX™ brands. The
household line tackles the home inside and out while the commercial
line addresses the automotive, facilities management and industrial
segments. With their powerful and effective formulas, these brands
are dedicated to getting the toughest cleaning jobs done. The
company's flagship products include Calcium, Lime, & Rust
Remover, Brilliant Bath, Mold & Mildew and Garbage
Disposal. For more information,
visit www.clrbrands.com or www.clrbrands.com/proline.
You can also follow us on social media at @CLRBrands on
Facebook and @CLRBrands on Instagram.
Contact:
Deneé Zumwalt
Ogilvy
Denee.Zumwalt@Ogilvy.com
424.289.5315
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SOURCE Jelmar