NEW
YORK, July 24, 2024 /PRNewswire/ -- H&M
Move unveils a versatile activewear collection inspired by a
stylish and sporty Parisian lifestyle. From yoga sessions in Jardin
du Luxembourg, beach volleyball
matches near the Eiffel Tower and fashion strolls through Le
Marais, H&M Move's collection aims to embody chic
comfortability. The women's capsule collection will be available at
select H&M stores and online beginning July 25th.
Fronted by supermodel Irina Shayk, the campaign highlights the
fusion of fashion and sport, featuring apparel and accessories
with fun and functional elements.
"Comfort, style, and performance – all in one activewear kit.
Designed with Paris in mind but
perfect for anyone who wants to be active in style," said Marie
Fredros, Head of Design at H&M Move.
The collection features black SoftMove™ leggings for ultimate
comfort, also including lightweight biker shorts, capris, and
full-length leggings. Made with SoftMove™ technology, these pieces
offer a soft finish, seamless waistbands, and a second skin
feel.
In addition to SoftMove™, the capsule includes functional yet
chic items like the 'kettle bottle,' an inflatable fashion tote, an
oversized StormMove™ red parka, a rhinestone bracelet that doubles
as a wrist weight, and DryMove™ running gloves. This collection
offers a blend of performance and style for your active lifestyle –
however you move.
Link to download images: HERE
Contact
Information: MediaRelations.US@hm.com
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SOURCE H&M