LONDON, March 17,
2025 /PRNewswire/ -- Inspired Thinking Group (ITG),
the AI-enabled, agile content business, has today announced the
appointment of industry veteran Ian
Hudson as its new Chief Production Officer, responsible for
leading the creation of content across ITG, and its Capture Studios
facility.
After five years as Head of Operations EMEA at Tag, Hudson joins
ITG at an exciting time for the business, which has recently
expanded its US operation significantly with the acquisition of
PureRed in February.
He will now take charge of ITG's global content creation model,
ensuring consistent, high-quality delivery for world-renowned
clients such as Microsoft, Walgreens, KFC, Heineken, Samsung and
PUMA.
Hudson will oversee ITG's content teams globally, including its
offshore capabilities in South
America and Asia, as well
as Capture Studios, which supports leading brands to create smarter
video and imagery through facilities ranging from Virtual
Production, XR, and automated shoots to bespoke set builds, an
Infinity Cove, and its own development and lifestyle kitchens.
"We believe that the challenges brands are facing around content
go deeper than the need to deliver greater volume," says
Andrew Swinand, CEO of ITG. "To cut
through the noise requires content that's smarter and more
personalized, tailored to each channel to provide a seamless
experience wherever customers interact. Ian's expertise will be
instrumental in ensuring every piece of content we create is of the
highest quality and designed to maximize impact with each
individual customer."
Prior to joining Tag in 2020, Hudson was part of the founding
team at Hogarth Worldwide, where he spent 11 years, serving first
as Production Director and later Operations Director.
ITG's CEO EMEA, Sue Mountford,
said, "We're excited to have Ian joining ITG at a time when we're
growing significantly across the globe. For over two decades, Ian's
been a leader in quality content creation at major names in our
industry, and I'm looking forward to seeing areas such as our
world-class Capture Studios facility develop under his leadership –
crafting not just great content, but content that works for our
clients."
"Much of the discourse around content focuses on quantity, but
for ITG it's equally about quality," commented Ian Hudson, ITG's new Chief Production Officer.
"ITG is delivering the smart, insight-driven, relevant content that
connects brands with their customers, and doing so at speed and
scale. It's a pleasure to be joining a company filled with talent
and on a clear upward trajectory, with so much more potential to
grow over the coming years."
About Inspired Thinking Group
ITG is the
leading, AI-enabled Halo content partner to businesses around the
world. It eliminates marketing complexity and delivers engaging
content at speed and scale to drive business growth and reduce
marketing costs. Clients include Heineken, Microsoft, Samsung,
Haleon, KFC and more. ITG employs over 2,000 people throughout its
global offices, and its AI-enabled Storyteq Content Marketing
Platform is recognized by Gartner as a global Leader. ITG is part
of the Bridgepoint portfolio of companies.
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SOURCE Inspired Thinking Group (ITG)
