Proprietary image retrieval technology unlocks the potential of
every advertising image and real-world object with seamless,
measurable interactivity
NEW
YORK, June 20, 2024 /PRNewswire/ --
IRCODE proudly announces its official launch with a
first-to-market adtech solution designed to bridge the gap between
traditional media and the digital world. Utilizing advanced neural
networks and proprietary image retrieval technology, IRCODE enables
brands, agencies, and advertisers to create custom, interactive
experiences simply by pointing a smartphone at an existing campaign
image. It can program visuals to unlock exclusive experiences,
product drops, deals, or create unique consumer access and
discovery points. By shifting from passive to interactive,
measurable media, IRCODE redefines foundational interactions
between consumers and advertisements.
CMOs and advertisers are increasingly demanding solutions that
offer immediate feedback and measurable results, especially when
assessing the value of static advertising. According to a survey by
the Interactive Advertising Bureau, interactive ads increase
consumer engagement by up to 60% compared to static ads, and the
Consumer Technology Association surveys indicate 70% of consumers
prefer interactive ad experiences over traditional, static
advertisements. From billboards to product packaging, IRCODE
seamlessly integrates across media channels, enhancing engagement
at every touchpoint. Additionally, the enterprise platform allows
you to launch and measure campaigns instantaneously.
"IRCODE started as an idea to change the way people see and
learn about the world by merging the digital and physical realms,"
said Matty Beckerman, founder and
CEO of IRCODE. "We envisioned hero visuals unlocking rich consumer
experiences, but until now, there hasn't been a clear way to make
notable and viral campaigns both measurable and immersive.
Recognizing the gap in the market, we developed IRCODE to excite
consumers while empowering advertisers, changing the value and
opportunity of any image or real-world object."
Key features and business benefits:
- AI-powered + neural network visual
recognition: Instantaneous interaction with visuals,
transforming passive experiences into engaging, interactive
content.
- Seamless interactive experiences: Create custom,
interactive experiences directly from any visual, maintaining the
original design's aesthetic integrity.
- Direct conversions from any placement: Optimize ROI
with precise engagement metrics and attribution.
- Analytics and attribution on traditional
media: Comprehensive audience intelligence and retargeting
capabilities.
- Audience insights and retargeting: Deep insights
into consumer interactions, refining marketing strategies for
better business outcomes.
- Scalability across media channels: Adapts fluidly
from billboards to digital video, ensuring a consistent user
experience across all touchpoints.
- Ease of integration: Designed to seamlessly
integrate with existing platforms, enhancing current campaigns
without additional infrastructure.
"IRCODE represents a significant leap forward in advertising
technology, updating an outdated format and addressing a direct
need in the market," said Jason
Wulfsohn, Co-Founder and CEO, AudienceX. "This technology's
potential to transform how brands interact with consumers is
immense. It seamlessly integrates with our omnichannel, full-funnel
media strategies and powerful predictive analytics, enhancing
engagement at every touchpoint. When we deliver these highly
immersive experiences to consumers, we observe a significant impact
on measurable performance."
IRCODE is setting a new standard in adtech, addressing a direct
need by transforming traditional advertising through embedding
interactive digital identities into images. The dynamic gateway to
digital content, offers a frictionless user experience by
eliminating the need for QR codes, provides actionable analytics
for measuring campaign performance, enhances transparency by
verifying ad and product authenticity, and simplifies the digital
landscape by consolidating multiple ad functions into a single,
user-friendly platform.
To learn more about IRCODE and request a demo, visit
advertising.ircode.com
ABOUT IRCODE
At IRCODE, we're passionate about advancing technology with a
purpose to transform the way people interact with the visual world
around them. Our mission is to provide a comprehensive,
user-friendly platform that makes image registration and retrieval
accessible to everyone. By leveraging advanced AI-powered image
recognition and proprietary image retrieval technology, IRCODE
bridges the gap between traditional media and the digital realm.
Our innovative solution seamlessly integrates across various media
channels, enabling custom, interactive experiences directly from
any visual. With a focus on delivering deep engagement metrics,
actionable analytics, and precise measurability, IRCODE empowers
brands to optimize their marketing strategies and maximize ROI.
IRCODE is not just about recognizing images; it's about introducing
a new world of possibilities that reshape digital engagement. For
more information, visit ircode.com.
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SOURCE IRCODE