Families Can Now Shop "Influencer Choice List"
Presented by Toy Association & Powered by Clamour
NEW
YORK, May 22, 2024 /PRNewswire/ -- From
outdoor water play and active toys to creative art kits and family
games for rainy days, 25 of the hottest toys and games of the
season as voted on by top-tier toy and family content creators were
unveiled today just in time for Memorial Day weekend. Families are
now invited to shop toys from the "Best of Spring & Summer 2024
Influencer Choice List," presented by The Toy Association and
powered by Clamour.
"The 'Best of Spring & Summer 2024 Influencer Choice List'
brings together the best of both worlds: the top toy picks from
esteemed influencers and reliable brands that parents can trust to
bring their kids endless fun all summer long," said Adrienne Appell, executive vice president of
marketing communications at The Toy Association. "As families are
eager to kick off the summer season, they're sure to find something
to fit every age and interest, whether it's a new outdoor staple,
travel-ready game, or creative toys that will keep minds sharp over
summer vacation."
More than 500 leading digital content creators and influencers
in the Clamour network were invited to vote on products submitted
by toy brands this spring. Influencers were required to have at
least one million monthly views on their main platform and a social
reach of more than half a million. They reviewed product details,
photos, and physical samples (when available) before voting for
their favorites.
The Spring & Summer 2024 Influencer Choice
List
(Listed alphabetically by product name)
- Aero-Storm Airplane (Top Secret Toys)
- Bene Buddies Seawhee the Turtle (Bene World Toys)
- CONNETIX 48 Piece Pastel Shape Expansion Pack (CONNETIX)
- Crazy Cart Shuffle (Razor USA)
- Fisher-Price Let's Splash Ball Run Water Table (Grow'n Up)
- furReal Walk-A-Lots Bernedoodle Interactive Toy (Just Play)
- Garden Collage Sensory Craft Box (My Creative Box)
- Jenga® GIANT™ JS6 Premium Hardwood Game (Art's Ideas)
- Jet Disc (IMC Toys)
- JoinAround Puzzle, Zoo (pennycake)
- Lankybox Jumbo Plush (Bonkers Toys)
- Lite-Brite Super Bright HD: Barbie Edition (Basic Fun!)
- Magneti'Book Sports (Juratoys US)
- Marble Garble (FoxMind Toys & Games)
- Marvel Deadpool Classic Series Hero Box (YuMe Toys)
- Mobo Explorer X (Mobo Cruisers)
- National Geographic Platinum Series Rock Tumbler (Blue
Marble)
- Pickleball Blast (Moose Games)
- Positively Perfect Baby Dolls (The Dr. Lisa Brands Company)
- Priorities (Clarendon
Games)
- Scrabble Bingo: 3-Games-in-1 (Ageless Innovation)
- Seek & Hide Sardines (Starlux Games)
- Soppycid Sporty Series Water Balloons (Soppycid) — Available
May 31
- TECTI (Fun In Motion Toys)
- VTech® Gabbers™ (VTech)
"As parents continue to turn to influencers for recommendations
and reviews, it's important for us to provide a reliable and
curated list of toys that meet their expectations," said
Victoria Fener, COO of Clamour. "Our
goal is to help families find products and brands that ignite
imaginations and educate children through play."
For more information about the Spring & Summer 2024
Influencer Choice List powered by Clamour, contact Clamour's
Victoria Fener or
Jonathan
Katz. No employees or representatives of
Clamour or The Toy Association had any role in determining the
selected products.
About The Toy Association™
toyassociation.org / toyfoundation.org /
thegeniusofplay.org / playsafe.org
Founded in 1916, The Toy Association™, Inc. is the business trade
association representing all businesses involved in creating and
delivering toys and youth entertainment products for kids of all
ages. The Toy Association leads the health and growth of the U.S.
toy industry, which has an annual U.S. economic impact of
$102.8 billion, and its roughly 900
members drive the annual $41 billion
U.S. domestic toy market. The Toy Association serves as the
industry's voice on the developmental benefits of play and promotes
play's positive impact on childhood development. The organization
has a long history of leadership in toy safety, having helped
develop the first comprehensive toy safety standard more than 40
years ago, and remains committed to working with medical experts,
government, consumers, and industry on ongoing programs to ensure
safe and fun play.
As a global leader, The Toy Association produces the
world-renowned Toy Fair™ in New York
City; hosts marketplace activities in Los Angeles; engages in state, federal, and
international advocacy on behalf of its members; sustains the
Canadian Toy Association; acts as secretariat for the International
Council of Toy Industries and International Toy Industry CEO
Roundtable; and chairs the committee that reviews and revises
America's widely emulated ASTM F963 toy safety standard. The Toy
Association's philanthropic arm is The Toy Foundation™, a 501
(c)(3) children's charity that acts as the uniting force for the
collective philanthropy of the toy industry. To date, The Toy
Foundation has delivered the joy of play to 32 million children in
need worldwide.
About Clamour http://www.clamour.co Clamour is
a trusted influencer marketing resource for elite brands and the
video influencer community. Since launching in 2016, Clamour has
innovated experiential marketing in the toy industry with its
annual Clamour Summit, a three-day networking retreat for over 300
top-tier video influencers, industry thought leaders, and toy
brands. Clamour Summit influencers have a combined reach of over 7
billion and each year's video content generates more that 500
million earned views. Clamour events regularly host global launches
of new product lines and allow brands to form priceless personal
relationships with influencers for future collaboration. Past toy
sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo,
PlayMonster, Moose Toys, YULU, WowWee, MGA Entertainment, Bandai,
Goliath Games, Jazwares, JAKKS Pacific, Beverly Hills Teddy Bear,
Redwood Ventures, and Zing Toys.
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SOURCE The Toy Association