The light ice cream brand is offering everyday
athletes the ultimate endorsement deal
LE MARS,
Iowa, Jan. 3, 2024 /PRNewswire/ -- New Year, new
you, new endorsement deal? Halo Top, maker of lower calorie, higher
protein ice cream, wants ice cream lovers to get paid for sticking
to their resolutions with a sweet new endorsement deal—and to enjoy
delicious ice cream along the way!
More than half of Americans make New Year's resolutions, and
while these are set with the best of intentions, resolutions can
prove difficult to keep. In fact, only 9% of Americans stick to
their New Year's resolutions1, making those that do the
real MVPs. As America's favorite light ice cream brand, Halo Top is
giving these everyday resolution keepers the MVP treatment they
deserve by offering them an endorsement deal that includes plenty
of delicious, lower calorie Halo Top ice cream to make sticking to
their goals that much sweeter.
"It's pretty easy to get discouraged by New Year's resolutions
when they are too rigid or limiting," said Ryan Roznowski, Halo Top Director of Brand
Marketing. "But when there is a way to progress on our wellness
journeys without having to cut out the things we love—like ice
cream—sticking to New Year's resolutions is something we can all
pull off."
The brand is building a team of Halo Top Athletes2,
and offering them an ice cream lover's dream: a $5K endorsement deal and plenty of Halo Top ice
cream to stock their freezer and fuel their resolution journey. Of
course, no endorsement deal would be complete without exclusive
swag, a series of 1:1 coaching sessions, and a talent manager.
Selected Halo Top Athletes will share their journey online, showing
how they are sticking to their resolutions while enjoying Halo Top
ice cream every step of the way!
"We can't wait to help our Halo Top Athletes pursue their
goals—whatever they might be—and prove that delicious light ice
cream and wellness resolutions can go hand-in-hand," added
Roznowski.
From training to run that first marathon, habit tracking or
picking up a new sport, fans interested in joining the Halo Top
Athletes team can visit HaloTopAthletes.com and apply by sharing
their 2024 wellness goals. Applications are open now until
January 20, and the final roster of
Halo Top Athletes will be announced February
20.
1Ohio State
University, Feb. 2023
2No Purchase Necessary. The Halo
Top® Athletes Contest is sponsored by Wells Enterprises,
Inc. Open to legal residents of the 50 U.S. & D.C., 18 &
older. Void where prohibited. Begins at 9:00
a.m. ET on January 3, 2024 and
ends 11:59 p.m. ET on January 19, 2024. For Official Rules, visit
halotopathletes.com.
About Halo Top
Halo Top was founded in 2011 on delivering premium desserts people
can feel good about eating. Named in Nielsen's 2018 Top 25
Breakthrough Innovation Awards for the U.S. market, Halo Top has
disrupted the frozen category and influenced the growth of the
industry, leading to an acquisition by Wells Enterprises in
September 2019. Halo Top is available
nationwide in the freezer aisle. For more information, please visit
www.halotop.com or follow Halo Top® on Facebook,
Instagram or Twitter.
About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream
manufacturer in the United States. Founded in 1913 by Fred H. Wells
and run by the Wells family for generations, the company is an
independent operating company of the Ferrero Group, one of the
global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream per
year and distributes products in all 50 states. Wells manufactures
its signature brand Blue Bunny®, lower-calorie Halo
Top®, the iconic Bomb Pop®, and Blue Ribbon
Classics®.
Wells employs nearly 4,000 ice cream aficionados across the
country. The company is headquartered in Le Mars, Iowa, where Wells has made
Le Mars the "Ice Cream Capital of
the World" as the largest manufacturer of ice cream in one
location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in
Dunkirk, New York, and a
manufacturing facility in Henderson, Nevada. Learn more
at www.wellsenterprisesinc.com.
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SOURCE Wells Enterprises, Inc.
