Gen Z Women and Gen Alpha Girls Speak Up About
Voting and Issues That Matter Most for the 2024 Election in Advance
of The Upcoming Debate
BOSTON, June 26,
2024 /PRNewswire/ -- In a powerful
collaboration, Rebel Girls, the award-winning Generation Alpha
empowerment brand, and Her Campus, the #1 media brand and community
for college women and Gen Z, have partnered to amplify the voices
of first-time and future women voters ahead of the 2024 election.
Through a comprehensive survey, the organizations have gathered
insights into the political views and priorities of young women,
revealing their deep concerns and passions. In addition, they
shared in their own words what they would say to the next President
of the United States. The findings
show a shared and urgent focus on gun violence, reflecting the
staggering statistics that since the Columbine massacre in 1999,
more than 400 school shootings have taken place, exposing over
370,000 students to gun violence.
Additional highlights include a strong emphasis on voting, with
a significant majority of both generations recognizing its
importance. Impressively, 87% of Gen Z women plan to vote in the
2024 election, and 88% of Gen Alpha plan to vote when they become
eligible.
For Gen Z, gun violence ranks as the second highest priority
(35%), behind reproductive rights (59%), while Gen Alpha places an
even stronger emphasis on school safety (69%) and gun violence
(38%) as their top issues in the upcoming election. These issues
align with the realities these generations face from the rate of
mass shootings in the United
States to active shooter protocols at school creating a
daily fear associated with actual and potential gun
violence.
In addition to the emphasis on gun violence and school safety,
there were many through-lines between the two generations. The
survey also found:
- Voting is Critical: Both Gen Z and Gen Alpha place
significant importance on voting, with 76% of Gen Z respondents and
87% of Gen Alpha respondents acknowledging it as important or very
important, demonstrating a strong commitment to civic participation
among young women.
- Family Matters In Building Political Beliefs – Family
emerged as the most influential factor in shaping political views
for both generations, with 70% of Gen Z and an overwhelming 87% of
Gen Alpha citing family influence. Other significant influences
include friends, political figures, and social media posts for Gen
Z, while Gen Alpha is notably influenced by their teachers and
YouTube content.
- They Want Brands to Speak Up – Both generations show a
clear preference for brands that align with their values. 69% of
Gen Z and 53% of Gen Alpha respondents are more likely to support
brands that are vocal about issues they care about, highlighting
the importance of corporate social responsibility in gaining the
loyalty of these young consumers.
"We are thrilled to partner with Rebel Girls to amplify young
voices this election year. With 41 million Gen Zers eligible to
vote in the 2024 election, making up about 17% of eligible voters,
their impact is undeniable. Yet, their voices are often disregarded
by politicians. Her Campus and Rebel Girls are committed to
changing this, ensuring Gen Z and Gen Alpha are heard and
respected. Together, we empower the next generation to make their
mark, and we are excited to lead this movement," commented
Stephanie Kaplan Lewis, co-founder
& CEO of Her Campus Media.
"Gen Alpha is the largest generation to date, with a predicted
economic footprint of $5.46 Trillion
by the time they reach adulthood in 2029; yet they feel the issues
they care most about are not the priority of elected officials.
Rebel Girls is committed to being a platform for all girls to share
their voices and be heard," said Jes
Wolfe, CEO of Rebel Girls. "Our Election 2024 survey
findings couldn't be clearer: regardless of political leanings,
where she lives, or economic class, girls want to live in a safer
world without fear of gun violence. And she's rooting for the
President, whomever that is."
To dive deeper into the survey findings, please see the full
article on Her Campus.com. Her Campus also has a hub for all things
Gen Z x Election 2024 at https://www.hercampus.com/election-2024/
with more information. Rebel Girls survey is available to download
at rebelgirls.com/election2024, with additional data to be released
in the coming weeks on LinkedIn and Instagram.
About Her Campus Media:
Her Campus Media is the #1 Gen Z media and marketing ecosystem,
reaching this generation better than anyone else across its family
of media brands and communities, including Her Campus, College
Fashionista, InfluenceHer Collective, Spoon University, and
Generation Hired, with a highly curated community of 50,000+
creators, influencers, ambassadors, and student journalists across
2,000+ colleges. Her Campus Media provides award-winning integrated
marketing programs that drive consumer engagement and loyalty for
the world's leading brands. Her Campus has been named to Fast
Company's World's Most Innovative Companies, Adweek's Campaign of
the Year, and Entrepreneur magazine's Best Entrepreneurial
Companies in America among other accolades.
About Rebel Girls:
Rebel Girls, a certified B
Corporation, is a global, multi-platform empowerment brand
dedicated to helping raise the most inspired and confident
generation of girls through content, experiences, products, and
community. Originating from an international best-selling
children's book, Rebel Girls amplifies stories of real-life,
extraordinary women throughout history, geography, and field of
excellence. With a growing community of 35 million self-identified
Rebel Girls spanning more than 100 countries, the brand engages
with Generation Alpha through its book series, premier app, events,
and merchandise. To date, Rebel Girls has sold more than 11 million
books in 60 languages and reached 50 million digital audio listens.
Award recognition includes New York
Times bestseller list, 2022 Apple Design Award for
Social Impact, multiple Webby Awards for family & kids and
education, and Common Sense Media Selection honors among many
others.
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content:https://www.prnewswire.com/news-releases/gun-violence-tops-agenda-for-young-women-in-rebel-girls-and-her-campus-election-survey-302182931.html
SOURCE Her Campus Media