MEMPHIS,
Tenn., July 17, 2024 /PRNewswire/ --
Award-winning Memphis marketing
firm Campfire Collective has marked a significant milestone since
its inception in 2022. In just two years, the boutique agency has
experienced exponential growth, going from six employees to
fifteen, and attracting a roster of changemaking local
clients. Under the leadership of Founder and Head Trailblazer
Shannon Briggs, the expansion has necessitated the creation of
several new leadership positions, in addition to attracting
talented new hires.
In just two years, Campfire Collective has
experienced exponential growth, going from six employees to
thirteen.
Hired as a Content Kindler to provide social media expertise in
2022, Mackenzie Grannan has been
promoted to Team Wayfinder. Also a former Kindler, Kate Lollar has transitioned to Director of
Expeditions, bringing over 17 years experience in entertainment and
community PR to guide Campfire's marketing team.
"Kate and Mackenzie's move out of Content Kindler positions left
some gaps," said Briggs. "In addition, we realized that our Content
Kindlers were handling more client-facing responsibilities, so
we've transitioned several team members to the role of Client
Expedition Manager."
In addition to social media strategy, Client Expedition Managers
are responsible for managing client accounts, coordinating
strategic media campaigns, and serving as the primary point of
contact between Campfire Collective and its clients.
Current team members Abby
Wilbanks, Sarah Rushakoff,
and Elizabeth Lambe accepted the new
role with increased responsibilities, alongside newly hired team
member Alexas Ellis. Former intern
Olivia Fowler joined the team as a
Content Kindler, along with new hires Camille Jones and Allison Binning, to assist with client strategic
media campaigns and support ongoing projects. Rounding out the team
as a Storyteller is Martha Park, who
assists with all writing responsibilities.
In addition to long standing clients like Welcome to
Memphis (a subsidiary of Memphis
Tourism) and Commute Options (a program of Innovate Memphis), the
enhanced leadership skills, experience, and resources of an
expanded Campfire Collective has attracted a roster of well-known
Memphis clients, including Greater
Memphis Chamber, ProTech Services Group, Chuck Hutton Toyota, and MoSH Memphis.
As Campfire Collective continues to grow, Briggs expects to hire
more team members this year.
About Campfire Collective: Campfire Collective is a
marketing and communications firm based in Memphis, TN that seeks to ignite creativity
for community-focused organizations. Led by Shannon Briggs, the collective is a
client-focused team of professionals with a diverse array of
experience, knowledge, and skills. You can learn more about
Campfire Collective at their website, and on Facebook, Instagram,
Twitter, and LinkedIn.
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SOURCE Campfire Collective