Greenfield Farms Food ANNOUNCES TEN STORE EXPANSION PLAN FOR
CARMELAS PIZZERIA
West Palm Beach, FL -- July 9, 2015 -- InvestorsHub NewsWire
-- Greenfield Farms Food, Inc. (Greenfield or the Company)
(OTC Pink: GRAS) announced today plans to expand its Carmelas
Pizzeria company owned units over a 36-month period. Ten additional
company owned units are planned within the Dayton, Ohio geographic
area, in proximity of its four currently owned restaurants.
This strategy of company owned stores combined with franchising
units allows the company to implement a scalable concept, said Ron
Heineman, Greenfield President and Chief Executive Officer. The
critical mass of these additional units will contribute, in my
view, significant economies of scale in terms of savings in
overhead, purchasing and general logistics that will impact our
bottom line in a positive manner, concluded Mr. Heineman.
The addition of locations concurrent with the development of its
previously announced nationwide franchising plans will give further
validation to this initiative.
The units planned will all have the identical size, design and
menu offerings. They are tailored to be the most efficient and most
economical franchisable model. The development of this concept is a
result of months of evaluation and research by Carmelas management
team supported with over 60 collective years of food/restaurant
experience. The planned units will have a 1,500 to 2,000 square
feet footprint. Subject to local zoning requirements, each unit
will have a drive-thru window with additional menu items consistent
with that concept. The inside seating area will be approximately
20-30 tables with alcohol where permitted. The individual units are
forecasted to generate $350,000-$400,000 of revenue, a gross margin
percentage of 25% and start-up costs of approximately $80,000 to
$150,000, based on location.
Currently the company has identified two possible site
selections that could result in store openings. The shareholders
will be updated on this project as developments occur.
About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded, nominally capitalized company,
operating through its wholly-owned subsidiary Carmelas Pizzeria CO,
Inc. Carmelas Pizzeria restaurants includes pizza buffets, alcohol
service, delivery and carry-out, depending on the location.
About Carmelas Pizzeria
Carmela's Pizzeria presently has four Dayton, Ohio area
locations offering authentic New York style pizza. Carmela's
offers a full service menu for Dine In, Carry out and Delivery as
well as pizza buffets in select stores. Carmela's has been
noted in the Dayton Daily News as one of "The Best Pizzerias" in
Dayton. Visit the Carmela's website at: http://www.CarmelasOhio.com/
Safe Harbor for Forward-looking Statements
This news release may contain forward-looking statements that
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. While these statements
are made to convey to the public the companys progress, business
opportunities and growth prospects, they are based on managements
current beliefs and assumptions as to future events. However, since
the companys operations and business prospects are always subject
to risk and uncertainties, the forward-looking events and
circumstances discussed in this news release might not occur, and
actual results could differ materially from those described,
anticipated or implied. For a more complete discussion of such
risks and uncertainties, please refer to the company's filings with
the Securities and Exchange Commission.
Contact Information:
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Greenfield Farms Food, Inc.
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Henry Fong, CFO
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(561) 514-9042
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