Live Appearance at Little Rock Goodwill
to Debut the
National Release of Song and Music Video
LITTLE
ROCK, Ark., May 14, 2024
/PRNewswire/ -- Goodwill Industries of Arkansas (GIA) has partnered with viral
internet duo Toasters 'N' Moose, of "Taste the Biscuit" video fame,
to write and record their new song and music video, "Take Me
Thriftin'". In support of the national release, they will appear
live on Saturday, June 1 at
2 p.m. at the Goodwill store at 109
Markham Park Drive in Little Rock,
Arkansas. The music video and a 5-minute mockumentary, all
shot in Arkansas, will also
premiere at the event.
Toasters (Estelle Piper) 'N'
Moose (Tom Shaw), a fictional 70's
pop duo, exploded on the internet with the performance of the song,
"Taste the Biscuit" from the 2010 mockumentary, "Chicken in the
Shadows", written and produced by Vincent
Gargiulo. A resurgence of the song in October 2022 resulted in "Taste the Biscuit"
racking up tens-of-millions of views, shares and endless remixes
making them one of the most popular social media darlings in
history. The song was filmed in a now-closed California thrift store prompting thousands of
comments from fans suggesting it was filmed in a Goodwill location
or that they should do a tour of Goodwill stores across the
nation.
"The first time I saw 'Taste the Biscuit' on the internet, I
thought they were in a Goodwill store, as most everyone else
thought too," explained GIA's senior vice president of development,
Shannon Boshears. "I had always
imagined them doing a pop-up concert at one of our Goodwill retail
locations just for a fun event."
But the idea finally came to fruition when Boshears reached out
to Toasters 'N' Moose to gauge their interest.
"Not only did they love the idea, but they were surprised they
had never been asked before now," she added. "Within two weeks, the
song was written, recorded and the tour was booked."
"It's been validating to see the success of our nine-second
video clip going viral and the reaction from Toasters 'N' Moose and
Goodwill fans alike," said Brian
Marsh, president and CEO of Goodwill Industries of
Arkansas. "We knew this would be a
successful campaign, and we think everyone will really enjoy the
full song and video as it features the benefits and excitement of
thrifting at a Goodwill store."
GIA hosted Toasters 'N' Moose in Arkansas during the first week of May, along
with Gargiulo who was commissioned by GIA to write "Take Me
Thriftin'," to tour several Goodwill stores across Arkansas that included Little Rock, Springdale and Batesville, to record the music video and
mockumentary. The unpublicized tour was tagged the Groovin' with
Goodwill Recycled Rhythms Take Me Thriftin' Goodwill Tour. The
mockumentary continues a storyline related to their 2010 film
"Chicken in the Shadows" which introduced the world to Toasters 'N'
Moose and "Taste the Biscuit."
On the last day of filming, May 3,
a nine-second clip was released on social media and within 36
hours, there were 1.5 million views on TikTok and 1 million views
on Instagram. To date, collectively those views have now topped 6
million on social media platforms.
Goodwillarkansas on TikTok:
https://www.tiktok.com/@goodwillarkansas/video/7364878654301670687
Goodwillar on Instagram:
https://www.instagram.com/p/C6hR0vsOyol/
The West Markham Goodwill will remain open to customers and be
transformed with a stage and include limited seating to accommodate
guests. Their set will include a few Toasters 'N' Moose
favorites including "Taste the Biscuit." Toasters 'N' Moose,
along with producer Gargiulo, will be available for a public
meet-and-greet, photos and autographs following the performance. No
tickets will be required; however, donations of goods will be
accepted.
The song "Take Me Thriftin'" will be available on all streaming
platforms beginning June 1.
For updates visit goodwillar.org/takemethriftin.
About Goodwill Industries of Arkansas
Goodwill Industries of Arkansas
is a 501(c)(3) nonprofit organization dedicated to changing lives
through education, training and employment. In the last fiscal
year, our career services team helped 498 people find work at
companies around the state. Through our various education, training
and employment programs, GIA provided services to 6,345 Arkansans.
Since opening in 2017, 127 adults in Arkansas have graduated high
school and earned their diplomas through The Excel Center®,
Goodwill's high school for adults 19 years or older. The Academy at
Goodwill, licensed by the Arkansas State Board of Private Career
Education, is a trade school that provided training and
certifications to 2,524 individuals in FY23 to secure new
employment and advance careers. Goodwill also offers reentry
services for those coming out of incarceration to help train and
find employment. Visit GoodwillAR.org for more
information.
Contact:
Lane Gammel
501.372.5100 x 1129 – office
425.531.1074 - cell
lgammel@GoodwillAR.org
www.GoodwillAR.org
View original content to download
multimedia:https://www.prnewswire.com/news-releases/goodwill-industries-of-arkansas-partners-with-viral-internet-duo-toasters-n-moose-on-new-song-and-music-video-take-me-thriftin-302145482.html
SOURCE Goodwill Industries of Arkansas, Inc.