The Players Tour Truck will give the best female golfers in
the world access to elevated expertise and services that haven't
been available in Canada, until
now
WOODBRIDGE, ON, July 17,
2024 /CNW/ - As LPGA tournament play returns to
Canada for the highly anticipated
CPKC Women's Open, Golf Town is proud to announce the introduction
of its state-of-the-art Players Tour Truck, which it will be
debuting at the event. This landmark initiative in Canada will provide female golfers the
opportunity to play at their highest level, with a central area
on-site that provides access to elevated professional fitting and
club services, an experience that has long been offered to their
male counterparts at tour events, but rarely been available at
women's events for the players and their teams.
"At Golf Town, from day one, we have been committed to promoting
equality in our sport of golf," said Frederick Lecoq, Chief Marketing Officer at Golf
Town. "By introducing our Players Tour Truck at the CPKC Women's
Open, we are taking a significant step in providing female athletes
with the expertise and resources to help them perform their best on
Canada's greatest stage."
The Players Tour Truck will be available for all players
throughout the duration of the CPKC Women's Open, which runs from
July 23-28 at Earl Grey Golf Club in
Calgary, Alberta, giving the
athletes the same level of professional assistance that has
traditionally only been available at men's tournaments. This
initiative reflects Golf Town's dedication to enhancing the
performance and overall experience of female golfers and embodies
the retailer's commitment to achieving greater equality in golf.
The Player Tour Truck activation is a highlight of a renewed
multi-year partnership agreement with Golf Canada and the CPKC
Women's Open.
"We are excited to welcome the new Players Tour Truck experience
to this year's event and applaud Golf Town's impactful commitment
to deliver a premium player equipment and servicing experience
that will be easily accessible for the field of athletes competing
for Canada's National Women's Open
Championship." said Laurence
Applebaum, Chief Executive Officer, Golf Canada. "We are
also excited that our extended partnership continues to
provide more viewing options for junior enthusiasts with the Brooke
Brigade areas and Autograph Alley which will continue to bring the
world's best LPGA Tour stars closer to young golf fans at the CPKC
Women's Open."
The Golf Town Players Tour Truck is a mobile service unit
equipped with the latest golf club technology and staffed by Golf
Town Certified Master Club Fitters and technicians, offering some
of the best expertise available in Canada. This truck will be stationed near the
practice area at the CPKC Women's Open, offering a range of
services including lie and loft adjustments, regripping, Foresight
launch monitor rentals, shaft installations, repairs and more. By
consolidating these services on-site at the women's tour event,
Golf Town is ensuring that female athletes have equal opportunities
to optimize their equipment and elevate their game.
"Golf Town is leading the charge in promoting equality and
growth in women's golf across Canada, and I couldn't be more excited for
myself and my fellow players to have access to the Players Tour
Truck at this year's CPKC Women's Open," said Brooke Henderson, Golf Town Ambassador, two-time
major winner, and Canada's
winningest golfer.
Since 2017, Golf Town has remained a proud partner of the CPKC
Women's Open through their Brooke Brigade initiative, which unites
junior golfers across the country around a shared passion for the
sport and to support Golf Town Ambassador and Canadian Professional
Golfer Brooke Henderson. Through the Player's Tour Truck, Golf Town
is ushering in a new age of inclusion and opportunity for women and
girls by setting a new standard for the game of golf in
Canada.
ABOUT GOLF TOWN
Golf Town is the largest specialty golf retailer in Canada, operating 47 stores while offering the
convenience of online shopping at golftown.com. The company
features the best product assortment and brands in golf, expert
staff who love the game, and premium custom fitting services,
including the new StudioX experience. Golf Town also provides
expanded experiences like Golf Town Tournaments, powered by
TournamentCaddie and delivers top golf content digitally through
ScoreGolf, in partnership with TorStar. Golf Town truly is
Canada's Home of Golf. Golf Town
is a banner under the Sporting Life Group umbrella, and is owned by
Fairfax Financial Holdings Limited.
Related Links: www.golftown.com
SOURCE Golf Town